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Reaching 931.9K followers on Instagram, Fortnum & Mason is a verified Food brand based in United Kingdom. The account posts mainly around food and tech topics. Fortnum & Mason has shared 7,363 posts to date, currently around 10 posts a week. Engagement runs at 0.31%, or about 2,792 likes and 80 comments per post.
Fortnums shows up in the InstME index as a Food account, 931.9K followers, 7,363 posts.
Fortnums has an engagement rate of 0.31%, which is below the median of 0.74% for Food accounts with 100K–1M followers, based on 1,551 accounts in the InstME index.
The like-to-comment split is roughly 35 to one, indicating a healthy amount of conversation.
In recent weeks Fortnums has kept to about 10 posts per week, more than one per day.
Quality checks give Fortnums 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Fortnums follows only 2,243 accounts while being followed by 931.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$3,300–$6,100
Based on 931.9K followers and a 0.31% engagement rate, a single sponsored post by Fortnums is worth an estimated $3,300–$6,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Fortnums | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.74% |
| Average likes | 2,792 | 1,665 |
| Average comments | 80 | 54 |
| Posts per week | 10.39 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Fortnums | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.7% |
| Average likes | 2,792 | 1,471 |
| Average comments | 80 | 54 |
| Posts per week | 10.39 | 1.21 |
Median values from 74 Food accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Fortnum & Mason is a verified food brand based in United Kingdom on Instagram, with 931.9K followers.
Fortnum & Mason posts on Instagram as @fortnums.
Fortnum & Mason has 931,925 followers on Instagram (931.9K) as of Jul 15, 2026.
Fortnum & Mason's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Fortnum & Mason average 2,792 likes and 80 comments.
Fortnum & Mason posts about 10 times per week on average.
InstME's audience-quality analysis estimates about 0% of Fortnum & Mason's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Fortnum & Mason is registered as a business account on Instagram and is verified.
Fortnum & Mason is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 7,363 posts.
Total Posts
7,363
Avg Comments
80
More women than men · mostly 25–44
Typical for Food creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
Engagement
1.23%
Fortnum & Mason's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Fortnum & Mason carries the blue verified badge on Instagram.
A sponsored post from Fortnum & Mason is estimated at $3,300 to $6,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
