The Official Formula DRIFT Instagram Account. Tag us: @formulad Official Hashtags:
Followers
1.9M
Following
437
Total Posts
Engagement Rate
0.2%
Avg Likes
3,750
Avg Comments
Reaching 1.9M followers on Instagram, Formula DRIFT is a verified Automotive brand based in United States. To date Formula DRIFT has posted 13,418 times, currently less than one post a week. Engagement runs at 0.2%, or about 3,750 likes and 90 comments per post.
On Instagram, Formulad runs an Automotive account that has published 13,418 posts and gathered 1.9M followers.
For Automotive accounts with over 1M followers, Formulad's 0.2% engagement rate is in the bottom quarter (median: 0.76%), a read from 286 accounts in the InstME index.
The like-to-comment split is roughly 42 to one, indicating a healthy amount of conversation.
Formulad currently publishes less than one post per week.
Formulad follows only 437 accounts while being followed by 1.9M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$6,700–$12,000
Based on 1.9M followers and a 0.2% engagement rate, a single sponsored post by Formulad is worth an estimated $6,700–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Formulad | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.76% |
| Average likes | 3,750 | 16,549 |
| Average comments | 90 | 231 |
| Posts per week | 0.34 | 1.95 |
Median values from 286 Automotive accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Formulad | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.87% |
| Average likes | 3,750 | 13,591 |
| Average comments | 90 | 226 |
| Posts per week | 0.34 | 1.71 |
Median values from 50 Automotive accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Formula DRIFT is a verified automotive brand based in United States on Instagram, with 1.9M followers.
Formula DRIFT posts on Instagram as @formulad.
Formula DRIFT has 1,908,998 followers on Instagram (1.9M) as of Jul 9, 2026.
Formula DRIFT's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.76%) for Automotive accounts with over 1M followers in the InstME index.
Posts by Formula DRIFT average 3,750 likes and 90 comments.
Formula DRIFT posts less than once a week on average.
Formula DRIFT is registered as a business account on Instagram and is verified.
Formula DRIFT is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 13,418 posts.
Formula DRIFT's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
13,418
90
Posts / Week
0.34
Growth Score
4 / 100
Follower Ratio
4368.4×
Engagement
3.64%
Yes. Formula DRIFT carries the blue verified badge on Instagram.
A sponsored post from Formula DRIFT is estimated at $6,700 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
