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InfluencerNews & media website
Passionate about wine since 1975. Exclusive wine news, recommendations, videos, events & home of the Decanter World Wine Awards 👉 @decanterawards
Audience
Browse top profilesFollowers
279.4K
Following
811
Total Posts
Engagement & Performance
Engagement Rate
0.07%
Avg Likes
201
Avg Comments
What the numbers say about Decanter
With 279.4K followers across 4,078 posts, Decanter is one of the Home & DIY accounts tracked in the InstME index.
Decanter has an engagement rate of 0.07%, which is in the bottom quarter (median: 0.46%) for Home & DIY accounts with 100K–1M followers, based on 127 accounts in the InstME index.
Followers leave about one comment for every 30 likes — a healthy amount of conversation.
Decanter currently publishes about 4 posts per week.
The account follows just 811 others against 279.4K followers — a ratio typical of established creators and brands.
Decanter vs similar accounts
| Metric | Decanter | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.46% |
| Average likes | 201 | 1,206 |
| Average comments | 7 | 20 |
| Posts per week | 3.96 | 2.57 |
Median values from 127 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
How Decanter's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Decanter: (201 avg likes + 7 avg comments) ÷ 279,357 followers × 100 ≈ 0.07%.
Frequently asked questions about Decanter
How many followers does Decanter have?
Decanter has 279,357 followers on Instagram (279.4K) as of Jul 9, 2026.
What is Decanter's engagement rate?
Decanter's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.46%) for Home & DIY accounts with 100K–1M followers in the InstME index.
How many likes does Decanter average per post?
Posts by Decanter average 201 likes and 7 comments.
How often does Decanter post on Instagram?
Decanter posts about 4 times per week on average.
Is Decanter a business or creator account?
Decanter is registered as a creator account on Instagram and is verified.
