Coca-Cola is a verified Food brand on Instagram based in United States, tracked in the InstME index with 3.3M followers. Coca-Cola has shared 164 posts to date, currently around 3 posts a week. Posts average 2,525 likes and 316 comments, an engagement rate of 0.09%.
The Food account Cocacola has posted 164 times on Instagram and drawn 3.3M followers.
Among 352 Food accounts with over 1M followers in the InstME index, Cocacola's 0.09% engagement rate comes in in the bottom quarter (median: 0.98%).
Roughly one in 8 likes comes with a comment, an unusually discussion-heavy audience.
Posting frequency for Cocacola sits at about 3 posts per week.
Cocacola comes in at 88/100 for audience quality, with 10% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 339 others against 3.3M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$12,000–$22,000
Based on 3.3M followers and a 0.09% engagement rate, a single sponsored post by Cocacola is worth an estimated $12,000–$22,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Cocacola | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.98% |
| Average likes | 2,525 | 18,542 |
| Average comments | 316 | 332 |
| Posts per week | 2.55 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Cocacola | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.29% |
| Average likes | 2,525 | 23,995 |
| Average comments | 316 | 480 |
| Posts per week | 2.55 | 0.43 |
Median values from 68 Food accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Coca-Cola is a verified food brand based in United States on Instagram, with 3.3M followers.
Coca-Cola posts on Instagram as @cocacola.
Coca-Cola has 3,327,542 followers on Instagram (3.3M) as of Jul 15, 2026.
Coca-Cola's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.98%) for Food accounts with over 1M followers in the InstME index.
Posts by Coca-Cola average 2,525 likes and 316 comments.
Coca-Cola posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 10% of Coca-Cola's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Total Posts
164
Avg Comments
316
More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
24.41%
Coca-Cola is registered as a business account on Instagram and is verified.
Coca-Cola is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 164 posts.
Coca-Cola's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Coca-Cola carries the blue verified badge on Instagram.
A sponsored post from Coca-Cola is estimated at $12,000 to $22,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
