B
Brand
What you want to know about business. •Love Business Insider? Add us as a preferred source on Google. •Link in bio for the top stories.
bit.ly/BusinessInsiderBioAudience
Browse top profilesFollowers
5M
Following
203
Total Posts
Engagement & Performance
Engagement Rate
0.02%
Avg Likes
795
Avg Comments
What the numbers say about Businessinsider
With 5M followers across 9,447 posts, Businessinsider is one of the Business accounts tracked in the InstME index.
Businessinsider has an engagement rate of 0.02%, which is in the bottom quarter (median: 1.02%) for Business accounts with over 1M followers, based on 330 accounts in the InstME index.
Followers leave about one comment for every 29 likes — a healthy amount of conversation.
Businessinsider currently publishes about 71 posts per week — more than one per day.
The account follows just 203 others against 5M followers — a ratio typical of established creators and brands.
Businessinsider vs similar accounts
| Metric | Businessinsider | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.02% |
| Average likes | 795 | 29,934 |
| Average comments | 27 | 408 |
| Posts per week | 70.68 | 0.57 |
Median values from 330 Business accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 24, 2026
How Businessinsider's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Businessinsider: (795 avg likes + 27 avg comments) ÷ 5,025,505 followers × 100 ≈ 0.02%.
Frequently asked questions about Businessinsider
How many followers does Businessinsider have?
Businessinsider has 5,025,505 followers on Instagram (5M) as of Apr 24, 2026.
What is Businessinsider's engagement rate?
Businessinsider's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.02%) for Business accounts with over 1M followers in the InstME index.
How many likes does Businessinsider average per post?
Posts by Businessinsider average 795 likes and 27 comments.
How often does Businessinsider post on Instagram?
Businessinsider posts about 71 times per week on average.
Is Businessinsider a business or creator account?
Businessinsider is registered as a business account on Instagram and is verified.
