@
BrandTV show
BAKERY RUN - An @OFFTHEGROUNDNZ Original series showcasing New Zealand’s bakeries and what they have to offer. ALL EPISODES IN THE LINK BELOW 👇🏻
youtube.com/@offthegroundproductionsAudience
Browse top profilesFollowers
13.9K
Following
59
Total Posts
Engagement & Performance
Engagement Rate
2.55%
Avg Likes
346
Avg Comments
What the numbers say about @bakeryruns
@bakeryruns has built an audience of 13.9K followers on Instagram over 510 posts as a Food account.
@bakeryruns has an engagement rate of 2.55%, which is above the median of 0.9% for Food accounts with 10K–100K followers, based on 2,352 accounts in the InstME index.
Followers leave about one comment for every 38 likes — a healthy amount of conversation.
@bakeryruns currently publishes about 3 posts per week.
The account follows just 59 others against 13.9K followers — a ratio typical of established creators and brands.
@bakeryruns vs similar accounts
| Metric | @bakeryruns | Cohort median |
|---|---|---|
| Engagement rate | 2.55% | 0.9% |
| Average likes | 346 | 206 |
| Average comments | 9 | 12 |
| Posts per week | 2.62 | 0.74 |
Median values from 2,352 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 10, 2026
How @bakeryruns's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @bakeryruns: (346 avg likes + 9 avg comments) ÷ 13,949 followers × 100 ≈ 2.55%.
Frequently asked questions about @bakeryruns
How many followers does @bakeryruns have?
@bakeryruns has 13,949 followers on Instagram (13.9K) as of Jul 10, 2026.
What is @bakeryruns's engagement rate?
@bakeryruns's engagement rate is 2.55%, calculated from average likes and comments per post relative to followers. That is above the median of 0.9% for Food accounts with 10K–100K followers in the InstME index.
How many likes does @bakeryruns average per post?
Posts by @bakeryruns average 346 likes and 9 comments.
How often does @bakeryruns post on Instagram?
@bakeryruns posts about 3 times per week on average.
Is @bakeryruns a business or creator account?
@bakeryruns is registered as a business account on Instagram.
