BAKERY RUN - An @OFFTHEGROUNDNZ Original series showcasing New Zealand’s bakeries and what they have to offer. ALL EPISODES IN THE LINK BELOW 👇🏻
Outreach This Creator For FreeOn Instagram, BAKERY RUN is a TV show brand based in New Zealand with an audience of 13.9K. BAKERY RUN has shared 510 posts to date, currently around 3 posts a week. Typical posts draw 346 likes and 9 comments, putting engagement at 2.55%.
Bakeryruns shows up in the InstME index as a TV show account, 13.9K followers, 510 posts.
Bakeryruns's engagement rate of 2.55% places it above the median within the 10K–100K followers cohort tracked by InstME.
The audience comments once per 38 likes on average, a healthy amount of conversation.
Bakeryruns keeps a posting cadence of about 3 posts per week.
Quality checks give Bakeryruns 94/100; around 5% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Bakeryruns follows only 59 accounts while being followed by 13.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$120–$230
Based on 13.9K followers and a 2.55% engagement rate, a single sponsored post by Bakeryruns is worth an estimated $120–$230. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: TV show
| Metric | Bakeryruns | Cohort median |
|---|---|---|
| Engagement rate | 2.55% | 1.45% |
| Average likes | 346 | 339 |
| Average comments | 9 | 18 |
| Posts per week | 2.62 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bakeryruns | Cohort median |
|---|---|---|
| Engagement rate | 2.55% | 1.59% |
| Average likes | 346 | 372 |
| Average comments | 9 | 16 |
| Posts per week | 2.62 | 0.97 |
Median values from 157 accounts in New Zealand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
BAKERY RUN is a tv show brand based in New Zealand on Instagram, with 13.9K followers.
BAKERY RUN posts on Instagram as @bakeryruns.
BAKERY RUN has 13,949 followers on Instagram (13.9K) as of Jul 10, 2026.
BAKERY RUN's engagement rate is 2.55%, calculated from average likes and comments per post relative to followers.
Posts by BAKERY RUN average 346 likes and 9 comments.
BAKERY RUN posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 5% of BAKERY RUN's followers are low-quality or inactive, giving an audience-quality score of 94/100.
BAKERY RUN is registered as a business account on Instagram.
Total Posts
510
Avg Comments
9
Engagement
1.88%
BAKERY RUN is categorized as a tv show account in the InstME index, based on the profile's bio and Instagram category across 510 posts.
BAKERY RUN's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from BAKERY RUN is estimated at $120 to $230. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
