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Outreach This Creator For FreeAppsumo is a Lifestyle brand. The account has built 58K followers on Instagram. The account has published 280 posts, currently around 2 posts a week. Engagement runs at 0.04%, or about 13 likes and 7 comments per post.
As a Lifestyle account, Appsumo reaches 58K followers on Instagram across 280 published posts.
Among 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, Appsumo's 0.04% engagement rate comes in in the bottom quarter (median: 3.25%).
Appsumo maintains a rhythm of about one post per week.
The account follows just 429 others against 58K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$200–$380
Based on 58K followers and a 0.04% engagement rate, a single sponsored post by Appsumo is worth an estimated $200–$380. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Appsumo | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 3.25% |
| Average likes | 13 | 875 |
| Average comments | 7 | 33 |
| Posts per week | 1.73 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
Appsumo is a lifestyle brand on Instagram, with 58K followers.
Appsumo has 57,998 followers on Instagram (58K) as of Sep 1, 2026.
Appsumo's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Appsumo average 13 likes and 7 comments.
Appsumo posts about 2 times per week on average.
Appsumo is registered as a business account on Instagram.
Appsumo is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 280 posts.
A sponsored post from Appsumo is estimated at $200 to $380. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
280
Avg Comments
7
Engagement
29.43%
