Reaching 237.8K followers on Instagram, Aarp is a verified Lifestyle brand based in United States. To date Aarp has posted 2,945 times, currently less than one post a week. Engagement runs at 1.69%, or about 3,899 likes and 121 comments per post.
With 237.8K followers across 2,945 posts, Aarp is one of the Lifestyle accounts tracked in the InstME index.
Aarp records a 1.69% engagement rate, below the median of 2.99% for the 826 Lifestyle accounts with 100K–1M followers tracked in the InstME index.
The audience comments once per 32 likes on average, a healthy amount of conversation.
Aarp's recent cadence works out to less than one post per week.
Aarp's follower count grew 1.6% over the past 30 days.
InstME's checks rate Aarp's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Aarp keeps its following list short (100) relative to 237.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,400–$2,600
Based on 237.8K followers and a 1.69% engagement rate, a single sponsored post by Aarp is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Growth Analysis · 30 days
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Aarp | Cohort median |
|---|---|---|
| Engagement rate | 1.69% | 2.99% |
| Average likes | 3,899 | 7,188 |
| Average comments | 121 | 111 |
| Posts per week | 0.29 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Aarp | Cohort median |
|---|---|---|
| Engagement rate | 1.69% | 3.44% |
| Average likes | 3,899 | 7,206 |
| Average comments | 121 | 154 |
| Posts per week | 0.29 | 0.62 |
Median values from 41 Lifestyle accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 5, 2026
Aarp is a verified lifestyle brand based in United States on Instagram, with 237.8K followers.
Aarp has 237,781 followers on Instagram (237.8K) as of Sep 5, 2026.
Aarp's engagement rate is 1.69%, calculated from average likes and comments per post relative to followers. That is below the median of 2.99% for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Aarp average 3,899 likes and 121 comments.
Aarp posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Aarp's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Aarp is registered as a business account on Instagram and is verified.
Aarp is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,945 posts.
Total Posts
2,945
Avg Comments
121
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
0.46%
Aarp's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Aarp carries the blue verified badge on Instagram.
A sponsored post from Aarp is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Aarp's following grew 1.6% over the last 30 days.
