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70.4K
Following
30
Total Posts
Engagement Rate
0.18%
Avg Likes
120
Avg Comments
On Instagram, 5 Gum is a verified Food brand based in United States with an audience of 70.4K. The account has published 246 posts, currently less than one post a week. Posts average 120 likes and 8 comments, an engagement rate of 0.18%.
On Instagram, 5gum runs a Food account that has published 246 posts and gathered 70.4K followers.
5gum has an engagement rate of 0.18%, which is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers, based on 7,981 accounts in the InstME index.
Followers leave about one comment for every 14 likes, an unusually discussion-heavy audience.
5gum keeps a posting cadence of less than one post per week.
5gum follows only 30 accounts while being followed by 70.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$250–$460
Based on 70.4K followers and a 0.18% engagement rate, a single sponsored post by 5gum is worth an estimated $250–$460. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | 5gum | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.75% |
| Average likes | 120 | 177 |
| Average comments | 8 | 10 |
| Posts per week | 0.94 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | 5gum | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.68% |
| Average likes | 120 | 140 |
| Average comments | 8 | 8 |
| Posts per week | 0.94 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
5 Gum is a verified food brand based in United States on Instagram, with 70.4K followers.
5 Gum posts on Instagram as @5gum.
5 Gum has 70,415 followers on Instagram (70.4K) as of Jul 15, 2026.
5 Gum's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by 5 Gum average 120 likes and 8 comments.
5 Gum posts less than once a week on average.
5 Gum is registered as a business account on Instagram and is verified.
5 Gum is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 246 posts.
5 Gum's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
246
8
Posts / Week
0.94
Growth Score
3.6 / 100
Follower Ratio
2347.2×
Engagement
1.44%
Yes. 5 Gum carries the blue verified badge on Instagram.
A sponsored post from 5 Gum is estimated at $250 to $460. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
