Atlanta’s Own Holiday Est. 2012 @404weekatl
Outreach This Creator For FreeFollowers
13.8K
Following
5.9K
Total Posts
Engagement Rate
0.97%
Avg Likes
106
Avg Comments
Reaching 13.8K followers on Instagram, 404day is a business account. 404day has shared 1,449 posts to date, currently around 3 posts a week. Typical posts draw 106 likes and 29 comments, putting engagement at 0.97%.
404day shows up in the InstME index as a business account, 13.8K followers, 1,449 posts.
404day's engagement rate of 0.97% places it below the median within the 10K–100K followers cohort tracked by InstME.
For roughly every 4 likes there is one comment, an unusually discussion-heavy audience.
404day's recent cadence works out to about 3 posts per week.
404day scores 94/100 on InstME's audience-quality checks, with about 5% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$48–$90
Based on 13.8K followers and a 0.97% engagement rate, a single sponsored post by 404day is worth an estimated $48–$90. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | 404day | Cohort median |
|---|---|---|
| Engagement rate | 0.97% | 1.45% |
| Average likes | 106 | 339 |
| Average comments | 29 | 18 |
| Posts per week | 3.01 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
404day is a Instagram brand on Instagram, with 13.8K followers.
404day has 13,787 followers on Instagram (13.8K) as of Jul 16, 2026.
404day's engagement rate is 0.97%, calculated from average likes and comments per post relative to followers.
Posts by 404day average 106 likes and 29 comments.
404day posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 5% of 404day's followers are low-quality or inactive, giving an audience-quality score of 94/100.
404day is registered as a business account on Instagram.
A sponsored post from 404day is estimated at $48 to $90. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,449
29
Posts / Week
3.01
Growth Score
19.4 / 100
ER Rank
37th
Engagement
0.84%
