Melbourne's No.1 radio station. Looking for footy? We’re now at @3awisfootball.
Followers
105.9K
Following
27
Total Posts
Engagement Rate
1%
Avg Likes
981
Avg Comments
83
3AW Melbourne runs a verified Radio station brand account based in Australia with 105.9K followers on Instagram. The account has published 5,699 posts, currently around 37 posts a week. Engagement runs at 1%, or about 981 likes and 83 comments per post.
3aw693 has built an audience of 105.9K followers on Instagram over 5,699 posts as a Radio station account.
Across recent posts, 3aw693 picks up 981 likes and 83 comments on average, one interaction per 100 followers.
Followers weigh in with a comment about every 12 likes, an unusually discussion-heavy audience.
Posting frequency for 3aw693 sits at about 37 posts per week, more than one per day.
The account follows just 27 others against 105.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$370–$690
Based on 105.9K followers and a 1% engagement rate, a single sponsored post by 3aw693 is worth an estimated $370–$690. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Radio station
| Metric | 3aw693 | Cohort median |
|---|---|---|
| Engagement rate | 1% | 1.25% |
| Average likes | 981 | 2,985 |
| Average comments | 83 | 73 |
| Posts per week | 37.48 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | 3aw693 | Cohort median |
|---|---|---|
| Engagement rate | 1% | 0.7% |
| Average likes | 981 | 1,539 |
| Average comments | 83 | 38 |
| Posts per week | 37.48 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
3AW Melbourne is a verified radio station brand based in Australia on Instagram, with 105.9K followers.
3AW Melbourne posts on Instagram as @3aw693.
3AW Melbourne has 105,858 followers on Instagram (105.9K) as of Jul 15, 2026.
3AW Melbourne's engagement rate is 1%, calculated from average likes and comments per post relative to followers.
Posts by 3AW Melbourne average 981 likes and 83 comments.
3AW Melbourne posts about 37 times per week on average.
3AW Melbourne is registered as a business account on Instagram and is verified.
3AW Melbourne is categorized as a radio station account in the InstME index, based on the profile's bio and Instagram category across 5,699 posts.
3AW Melbourne's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
5,699
Posts / Week
37.48
Growth Score
20 / 100
Follower Ratio
3920.7×
Engagement
0.99%
Yes. 3AW Melbourne carries the blue verified badge on Instagram.
A sponsored post from 3AW Melbourne is estimated at $370 to $690. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
