Unbeatable. Making it easier to reach your health and fitness goals. 8 Week Challenge starts THIS MONDAY!
Outreach This Creator For FreeFollowers
260.9K
Following
605
Total Posts
Engagement Rate
0.08%
Avg Likes
185
Avg Comments
28 by Sam Wood runs a verified Fitness brand account with 260.9K followers on Instagram. Its posts sit across fitness and health. 28 by Sam Wood has shared 6,582 posts to date, currently less than one post a week. Posts average 185 likes and 32 comments, an engagement rate of 0.08%.
Counting 260.9K followers and 6,582 posts, 28bysamwood sits in the InstME index as a Fitness account.
Compared with 2,038 other Fitness accounts with 100K–1M followers in the InstME index, 28bysamwood's 0.08% engagement rate is in the bottom quarter (median: 1.82%).
The comment-to-like ratio works out to one comment per 6 likes, pointing to an unusually discussion-heavy audience.
28bysamwood maintains a rhythm of less than one post per week.
With 260.9K followers but only 605 accounts followed back, 28bysamwood shows the ratio of a well-established account.
Estimated sponsored-post value
$910–$1,700
Based on 260.9K followers and a 0.08% engagement rate, a single sponsored post by 28bysamwood is worth an estimated $910–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Health
| Metric | 28bysamwood | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.82% |
| Average likes | 185 | 4,679 |
| Average comments | 32 | 94 |
| Posts per week | 0.23 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 6, 2026
28 by Sam Wood is a verified fitness brand on Instagram, with 260.9K followers.
28 by Sam Wood posts on Instagram as @28bysamwood.
28 by Sam Wood has 260,906 followers on Instagram (260.9K) as of Sep 6, 2026.
28 by Sam Wood's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.82%) for Fitness accounts with 100K–1M followers in the InstME index.
Posts by 28 by Sam Wood average 185 likes and 32 comments.
28 by Sam Wood posts less than once a week on average.
28 by Sam Wood is registered as a business account on Instagram and is verified.
28 by Sam Wood is categorized as a fitness and health account in the InstME index, based on the profile's bio and Instagram category across 6,582 posts.
Yes. 28 by Sam Wood carries the blue verified badge on Instagram.
6,582
32
Posts / Week
0.23
Growth Score
1.6 / 100
Last Post
Today
Engagement
74.66%
A sponsored post from 28 by Sam Wood is estimated at $910 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
