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23 HOTEL is a Travel brand on Instagram, tracked in the InstME index with 71.8K followers. To date 23 HOTEL has posted 711 times, currently around 2 posts a week. Posts average 61 likes and 2 comments, an engagement rate of 0.09%.
As a Travel account, 23hotel reaches 71.8K followers on Instagram across 711 published posts.
23hotel's 0.09% engagement rate is in the bottom quarter (median: 1.02%) among Travel accounts with 10Kβ100K followers, measured across 2,887 accounts in the InstME index.
Roughly one in 33 likes comes with a comment, a healthy amount of conversation.
23hotel's output runs to about 2 posts per week.
On audience quality, 23hotel lands at 58/100, an estimated 35% of followers read as low-quality or inactive, a mixed signal worth reviewing before partnering.
The account follows just 14 others against 71.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$250β$470
Based on 71.8K followers and a 0.09% engagement rate, a single sponsored post by 23hotel is worth an estimated $250β$470. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~35% of followers look low-quality or inactive.
View Full AuditThereβs more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | 23hotel | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.02% |
| Average likes | 61 | 250 |
| Average comments | 2 | 14 |
| Posts per week | 2.05 | 0.54 |
Median values from 2,887 Travel accounts with 10Kβ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 4, 2026
23 HOTEL is a travel brand on Instagram, with 71.8K followers.
23 HOTEL posts on Instagram as @23hotel.
23 HOTEL has 71,844 followers on Instagram (71.8K) as of Sep 4, 2026.
23 HOTEL's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.02%) for Travel accounts with 10Kβ100K followers in the InstME index.
Posts by 23 HOTEL average 61 likes and 2 comments.
23 HOTEL posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 35% of 23 HOTEL's followers are low-quality or inactive, giving an audience-quality score of 58/100.
23 HOTEL is registered as a business account on Instagram.
Total Posts
711
Avg Comments
2
More women than men Β· mostly 25β44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Engagement
10.47%
23 HOTEL is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 711 posts.
A sponsored post from 23 HOTEL is estimated at $250 to $470. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.