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Followers
68K
Following
312
Total Posts
Engagement Rate
0.9%
Avg Likes
552
Avg Comments
23ABC Bakersfield is a verified Lifestyle brand, with 68K followers on Instagram. To date 23ABC Bakersfield has posted 11,620 times, currently around 9 posts a week. Engagement runs at 0.9%, or about 552 likes and 58 comments per post.
With 68K followers across 11,620 posts, 23abcnews is one of the Lifestyle accounts tracked in the InstME index.
Against 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, 23abcnews's 0.9% engagement rate lands in the bottom quarter (median: 3.25%).
At one comment per 10 likes, the ratio points to an unusually discussion-heavy audience.
23abcnews currently publishes about 9 posts per week, more than one per day.
23abcnews keeps its following list short (312) relative to 68K followers, as established creators and brands tend to.
Estimated sponsored-post value
$240–$440
Based on 68K followers and a 0.9% engagement rate, a single sponsored post by 23abcnews is worth an estimated $240–$440. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | 23abcnews | Cohort median |
|---|---|---|
| Engagement rate | 0.9% | 3.25% |
| Average likes | 552 | 875 |
| Average comments | 58 | 33 |
| Posts per week | 9.25 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
23ABC Bakersfield is a verified lifestyle brand on Instagram, with 68K followers.
23ABC Bakersfield posts on Instagram as @23abcnews.
23ABC Bakersfield has 67,991 followers on Instagram (68K) as of Apr 27, 2026.
23ABC Bakersfield's engagement rate is 0.9%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by 23ABC Bakersfield average 552 likes and 58 comments.
23ABC Bakersfield posts about 9 times per week on average.
23ABC Bakersfield is registered as a business account on Instagram and is verified.
23ABC Bakersfield is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 11,620 posts.
Yes. 23ABC Bakersfield carries the blue verified badge on Instagram.
11,620
58
Posts / Week
9.25
Growth Score
18 / 100
Follower Ratio
217.9×
Engagement
0.91%
A sponsored post from 23ABC Bakersfield is estimated at $240 to $440. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
