Top Beauty Creators in London
InstMe keeps a live ranking of beauty creators in London across platforms, drawn from an index of millions of profiles across several social networks. The typical account here averages 90.8K followers with a 10.05% engagement rate — real numbers from our monitoring pipeline, not a directory that quietly goes stale.
One thing worth knowing before you scroll: 82% of the creators in this segment are nano or micro accounts (under 100K followers), the tier where engagement runs warmest and collaborations cost the least. Shortlist a few names below, then open any profile for its full free report: growth trend, audience quality, benchmarks and estimated media value.
Millions
Profiles indexed across networks
90.8K
Avg. followers
10.05%
Avg. engagement
53%
Recently active
35.3%
Verified accounts
Top 21 creators
Ranked by followers
Nifè
@itsjustnife
938K
0.7% ER
Vincent Ford
@vincentford
865.1K
3.7% ER
Andrew Donaldson-Wheatcroft
@andrewdwheatcroft
216.1K
0.1% ER
Nellie Gbadebo
@nelliegbadebo
179.6K
0.9% ER
Sandy Cheung
@fromsandyxo
162.6K
1.0% ER
Marrium Shah
@marriumsshah
103.9K
1.2% ER
C H L O E
@chloelouiseroberts_
78.7K
11.2% ER
♡🅑🅡🅞🅦🅢 🅑🅨 🅜🅐🅡🅘🅐♡
@browsbymaria
60.7K
0.6% ER
Erin • Printmaker
@eriharriprints
60.6K
4.3% ER
Abibat ✨| Natural Hair
@abs.tract_
57.5K
11.6% ER
Zosia | Skincare Content Creator
@skinby.zosia
50.4K
0.7% ER
Mordi femi Moses
@dmgtouch
46.2K
0.6% ER
🍒
@shhrzadw
44.1K
2.0% ER
Huda Okuonghae 🇸🇾🇲🇦
@huda.makeup.london
31.3K
2.2% ER
Julie | UGC Beauty & Lifestyle Content Creator
@beauty_with_ju
21.4K
2.0% ER
Beauty Nain- Content Creator
@beauty_nain
19.8K
16.4% ER
Sunisa London • Food • Beauty • Lifestyle
@sunisalondon
13K
98.6% ER
Aisha Asunramu
@itsurgrlaisha_
12.8K
4.1% ER
Shindy Makeup Artist, Hair Stylist & Saree Drapist
@shindymua
8.8K
3.3% ER
Enya Sullivan
@enyasullivanmakeup
7.1K
4.7% ER
LONDON MAKEUP ARTIST
@makeupbyemie
6.9K
3.8% ER
This is just the top of the list — millions of profiles across several social networks
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instme Top Beauty Creators in London — ranked live
Market snapshot
How this segment breaks down by account size and platform — updated Oct 23, 2026.
Keep exploring
Still mapping the landscape? Take a quick detour through beauty creators or music creators in London to see how this market compares. And when you're ready to turn research into outreach, our guide to influencer marketing for beauty brands is a practical next step — InstMe's influencer marketing platform handles discovery, vetting and contact details for free.