Helping you support the people you care about, right when it counts.
Followers
75.4K
Following
358
Total Posts
Engagement Rate
0.06%
Avg Likes
40
Avg Comments
On Instagram, Zelle® is a verified Product/service brand with an audience of 75.4K. The account has published 710 posts, currently less than one post a week. Posts average 40 likes and 8 comments, an engagement rate of 0.06%.
Zellepay shows up in the InstME index as a Product/service account, 75.4K followers, 710 posts.
Among accounts with 10K–100K followers, Zellepay's 0.06% engagement rate sits in the bottom 4%.
Followers leave about one comment for every 5 likes, an unusually discussion-heavy audience.
In recent weeks Zellepay has kept to less than one post per week.
Quality checks give Zellepay 64/100; around 30% of the audience appears low-quality or inactive, a solid result.
Zellepay follows only 358 accounts while being followed by 75.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$260–$490
Based on 75.4K followers and a 0.06% engagement rate, a single sponsored post by Zellepay is worth an estimated $260–$490. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Product/service
| Metric | Zellepay | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.45% |
| Average likes | 40 | 339 |
| Average comments | 8 | 18 |
| Posts per week | 0.27 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Zelle® is a verified product/service brand on Instagram, with 75.4K followers.
Zelle® posts on Instagram as @zellepay.
Zelle® has 75,427 followers on Instagram (75.4K) as of Jul 15, 2026.
Zelle®'s engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by Zelle® average 40 likes and 8 comments.
Zelle® posts less than once a week on average.
InstME's audience-quality analysis estimates about 30% of Zelle®'s followers are low-quality or inactive, giving an audience-quality score of 64/100.
Zelle® is registered as a business account on Instagram and is verified.
Zelle® is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 710 posts.
Yes. Zelle® carries the blue verified badge on Instagram.
710
8
Posts / Week
0.27
Growth Score
1.2 / 100
ER Rank
4th
Engagement
0.18%
A sponsored post from Zelle® is estimated at $260 to $490. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
