Zalando

With 3M followers across 910 posts, Zalando is one of the Fashion accounts tracked in the InstME index.

Compared with 236 other Fashion accounts with over 1M followers in the InstME index, Zalando's 0.18% engagement rate is below the median of 0.51%.

The comment-to-like ratio works out to one comment per 192 likes, pointing to an audience that mostly engages through likes.

Recent posting activity averages about 5 posts per week.

Audience-quality analysis puts Zalando at 100/100; roughly 0% of followers look low-quality or inactive — a strong signal of genuine reach.

The account follows just 1,746 others against 3M followers — a ratio typical of established creators and brands.