Get a closer look at Workday, the enterprise cloud for finance and HR built with AI and machine learning at the core.
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44.4K
Following
127
Total Posts
Engagement Rate
0.18%
Avg Likes
79
Avg Comments
Workday runs a Tech brand account with 44.4K followers on Instagram. The account posts mainly around tech and business topics. Workday has shared 1,810 posts to date, currently around 9 posts a week. Engagement runs at 0.18%, or about 79 likes and 3 comments per post.
Workday has built an audience of 44.4K followers on Instagram over 1,810 posts as a Tech account.
Workday's 0.18% engagement rate is in the bottom quarter (median: 1.31%) among Tech accounts with 10K–100K followers, measured across 14,872 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 31 likes, pointing to a healthy amount of conversation.
Workday's videos average 642.5 views per post.
Posting frequency for Workday sits at about 9 posts per week, more than one per day.
The account follows just 127 others against 44.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$160–$290
Based on 44.4K followers and a 0.18% engagement rate, a single sponsored post by Workday is worth an estimated $160–$290. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Tech creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Tech
Secondary: Business
| Metric | Workday | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 1.31% |
| Average likes | 79 | 321 |
| Average comments | 3 | 15 |
| Posts per week | 9.36 | 0.64 |
Median values from 14,872 Tech accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
Workday is a tech brand on Instagram, with 44.4K followers.
Workday has 44,445 followers on Instagram (44.4K) as of Apr 5, 2026.
Workday's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.31%) for Tech accounts with 10K–100K followers in the InstME index.
Posts by Workday average 79 likes and 3 comments.
Workday posts about 9 times per week on average.
Workday is registered as a business account on Instagram.
Workday is categorized as a tech and business account in the InstME index, based on the profile's bio and Instagram category across 1,810 posts.
A sponsored post from Workday is estimated at $160 to $290. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,810
3
Avg Views
643
Posts / Week
9.36
Growth Score
3.6 / 100
Engagement
0%
