Followers
1.1M
Following
1.3K
Total Posts
Engagement Rate
0.02%
Avg Likes
207
Avg Comments
WOOLWORTHS SA is a verified Shopping & retail brand. The account has built 1.1M followers on Instagram. The account has published 10,729 posts, currently around 28 posts a week. Engagement runs at 0.02%, or about 207 likes and 13 comments per post.
Counting 1.1M followers and 10,729 posts, Woolworths_sa sits in the InstME index as a Shopping & retail account.
Each post from Woolworths_sa averages 207 likes and 13 comments, or about one interaction per 4,805 followers.
Comments arrive at about one per 16 likes, a sign of an unusually discussion-heavy audience.
Recent posting activity averages about 28 posts per week, more than one per day.
Woolworths_sa comes in at 88/100 for audience quality, with 10% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 1.1M followers but only 1,334 accounts followed back, Woolworths_sa shows the ratio of a well-established account.
Estimated sponsored-post value
$3,700–$6,900
Based on 1.1M followers and a 0.02% engagement rate, a single sponsored post by Woolworths_sa is worth an estimated $3,700–$6,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Shopping & retail
| Metric | Woolworths_sa | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.02% |
| Average likes | 207 | 25,711 |
| Average comments | 13 | 376 |
| Posts per week | 27.96 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
WOOLWORTHS SA is a verified shopping & retail brand on Instagram, with 1.1M followers.
WOOLWORTHS SA posts on Instagram as @woolworths_sa.
WOOLWORTHS SA has 1,057,986 followers on Instagram (1.1M) as of Apr 23, 2026.
WOOLWORTHS SA's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by WOOLWORTHS SA average 207 likes and 13 comments.
WOOLWORTHS SA posts about 28 times per week on average.
InstME's audience-quality analysis estimates about 10% of WOOLWORTHS SA's followers are low-quality or inactive, giving an audience-quality score of 88/100.
WOOLWORTHS SA is registered as a business account on Instagram and is verified.
WOOLWORTHS SA is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 10,729 posts.
10,729
13
Posts / Week
27.96
Growth Score
0.4 / 100
Audience Score
88 / 100
Engagement
0%
Yes. WOOLWORTHS SA carries the blue verified badge on Instagram.
A sponsored post from WOOLWORTHS SA is estimated at $3,700 to $6,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
