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wrctr.co/3tW3XOrFollowers
363.2K
Following
41
Total Posts
Engagement Rate
0.34%
Avg Likes
1,233
Avg Comments
With 363.2K followers across 5,035 posts, Wirecutter is one of the business accounts tracked in the InstME index.
A typical post by Wirecutter collects about 1,233 likes and 17 comments — roughly one interaction for every 290 followers.
Followers leave about one comment for every 73 likes — an audience that mostly engages through likes.
Wirecutter currently publishes about 17 posts per week — more than one per day.
The account follows just 41 others against 363.2K followers — a ratio typical of established creators and brands.
| Metric | Wirecutter | Cohort median |
|---|---|---|
| Engagement rate | 0.34% | 1.31% |
| Average likes | 1,233 | 3,232 |
| Average comments | 17 | 79 |
| Posts per week | 17.47 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 23, 2026
Wirecutter has 363,210 followers on Instagram (363.2K) as of Apr 23, 2026.
Wirecutter's engagement rate is 0.34%, calculated from average likes and comments per post relative to followers.
Posts by Wirecutter average 1,233 likes and 17 comments.
Wirecutter posts about 17 times per week on average.
Wirecutter is registered as a business account on Instagram and is verified.
5,035
17
Avg Views
0
Posts / Week
17.47
Growth Score
6.8 / 100
Engagement
0.71%
