Happiness you can wear By @johnnieboden Also at @miniboden
www.boden.comFollowers
1.1M
Following
2.6K
Total Posts
Engagement Rate
0.52%
Avg Likes
5,441
Avg Comments
With 1.1M followers across 10,586 posts, Boden is one of the Clothing (Brand) accounts tracked in the InstME index.
A typical post by Boden collects about 5,441 likes and 197 comments — roughly one interaction for every 191 followers.
Followers leave about one comment for every 28 likes — a healthy amount of conversation.
Boden currently publishes about 7 posts per week — more than one per day.
The account follows just 2,587 others against 1.1M followers — a ratio typical of established creators and brands.
| Metric | Boden | Cohort median |
|---|---|---|
| Engagement rate | 0.52% | 1.04% |
| Average likes | 5,441 | 27,441 |
| Average comments | 197 | 386 |
| Posts per week | 7 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 11, 2026
Boden has 1,079,807 followers on Instagram (1.1M) as of Jul 11, 2026.
Boden's engagement rate is 0.52%, calculated from average likes and comments per post relative to followers.
Posts by Boden average 5,441 likes and 197 comments.
Boden posts about 7 times per week on average.
Boden is registered as a business account on Instagram and is verified.
10,586
197
Avg Views
0
Posts / Week
7
Growth Score
10.4 / 100
3.1M
Engagement
0.16%
