Independent since 1923, W. W. Norton is the oldest and largest book publisher owned by its employees.
Outreach This Creator For FreeFollowers
39.5K
Following
1.2K
Total Posts
Engagement Rate
0.4%
Avg Likes
155
Avg Comments
On Instagram, W. W. Norton & Company is a Publisher brand with an audience of 39.5K. To date W. W. Norton & Company has posted 2,394 times, currently less than one post a week. Posts average 155 likes and 5 comments, an engagement rate of 0.4%.
W.w.norton's Instagram presence spans 2,394 posts and 39.5K followers, profiling it as a Publisher account.
Among accounts with 10K–100K followers, W.w.norton's 0.4% engagement rate sits in the bottom 17%.
Followers leave about one comment for every 34 likes, a healthy amount of conversation.
Over recent weeks, W.w.norton has published less than one post per week.
InstME's audience-quality checks score W.w.norton at 94/100, with an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$140–$260
Based on 39.5K followers and a 0.4% engagement rate, a single sponsored post by W.w.norton is worth an estimated $140–$260. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Publisher
| Metric | W.w.norton | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 1.45% |
| Average likes | 155 | 339 |
| Average comments | 5 | 18 |
| Posts per week | 0.9 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
W. W. Norton & Company is a publisher brand on Instagram, with 39.5K followers.
W. W. Norton & Company posts on Instagram as @w.w.norton.
W. W. Norton & Company has 39,504 followers on Instagram (39.5K) as of Apr 27, 2026.
W. W. Norton & Company's engagement rate is 0.4%, calculated from average likes and comments per post relative to followers.
Posts by W. W. Norton & Company average 155 likes and 5 comments.
W. W. Norton & Company posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of W. W. Norton & Company's followers are low-quality or inactive, giving an audience-quality score of 94/100.
W. W. Norton & Company is registered as a business account on Instagram.
W. W. Norton & Company is categorized as a publisher account in the InstME index, based on the profile's bio and Instagram category across 2,394 posts.
2,394
5
Posts / Week
0.9
Growth Score
8 / 100
ER Rank
17th
Engagement
0.12%
A sponsored post from W. W. Norton & Company is estimated at $140 to $260. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
