The Vitamin Shoppe is a verified Health brand on Instagram, tracked in the InstME index with 350.5K followers. To date The Vitamin Shoppe has posted 9,926 times, currently around 4 posts a week. Engagement runs at 0.2%, or about 631 likes and 73 comments per post.
Counting 350.5K followers and 9,926 posts, Vitaminshoppe sits in the InstME index as a Health account.
Compared with 264 other Health accounts with 100K–1M followers in the InstME index, Vitaminshoppe's 0.2% engagement rate is below the median of 0.57%.
The comment-to-like ratio works out to one comment per 9 likes, pointing to an unusually discussion-heavy audience.
Lately Vitaminshoppe has been publishing about 4 posts per week.
With 350.5K followers but only 2,937 accounts followed back, Vitaminshoppe shows the ratio of a well-established account.
Estimated sponsored-post value
$1,200–$2,300
Based on 350.5K followers and a 0.2% engagement rate, a single sponsored post by Vitaminshoppe is worth an estimated $1,200–$2,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
| Metric | Vitaminshoppe | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.57% |
| Average likes | 631 | 1,265 |
| Average comments | 73 | 46 |
| Posts per week | 3.79 | 0.69 |
Median values from 264 Health accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
The Vitamin Shoppe is a verified health brand on Instagram, with 350.5K followers.
The Vitamin Shoppe posts on Instagram as @vitaminshoppe.
The Vitamin Shoppe has 350,524 followers on Instagram (350.5K) as of Apr 24, 2026.
The Vitamin Shoppe's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Health accounts with 100K–1M followers in the InstME index.
Posts by The Vitamin Shoppe average 631 likes and 73 comments.
The Vitamin Shoppe posts about 4 times per week on average.
The Vitamin Shoppe is registered as a business account on Instagram and is verified.
Total Posts
9,926
Avg Comments
73
915.4K
Engagement
0.06%
The Vitamin Shoppe is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 9,926 posts.
Yes. The Vitamin Shoppe carries the blue verified badge on Instagram.
A sponsored post from The Vitamin Shoppe is estimated at $1,200 to $2,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
