@
MA Office of Travel & Tourism #VisitMA
www.visitma.comAudience
Browse top profilesFollowers
151.2K
Following
4K
Total Posts
Engagement & Performance
Engagement Rate
0.15%
Avg Likes
219
Avg Comments
What the numbers say about @visitma
@visitma has built an audience of 151.2K followers on Instagram over 3,117 posts as a Travel account.
Compared with 496 other Travel accounts with 100K–1M followers in the InstME index, @visitma's 0.15% engagement rate is in the bottom quarter (median: 0.95%).
The comment-to-like ratio works out to one comment per 44 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 12 posts per week — more than one per day.
@visitma vs similar accounts
| Metric | @visitma | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.95% |
| Average likes | 219 | 2,159 |
| Average comments | 5 | 61 |
| Posts per week | 11.51 | 0.7 |
Median values from 496 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 12, 2026
How @visitma's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @visitma: (219 avg likes + 5 avg comments) ÷ 151,205 followers × 100 ≈ 0.15%.
Frequently asked questions about @visitma
How many followers does @visitma have?
@visitma has 151,205 followers on Instagram (151.2K) as of Jul 12, 2026.
What is @visitma's engagement rate?
@visitma's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.95%) for Travel accounts with 100K–1M followers in the InstME index.
How many likes does @visitma average per post?
Posts by @visitma average 219 likes and 5 comments.
How often does @visitma post on Instagram?
@visitma posts about 12 times per week on average.
Is @visitma a business or creator account?
@visitma is registered as a business account on Instagram and is verified.
