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👋 Welcome to Belfast! 📍The official tourism account for Belfast 📸 Tag @visitbelfast or #VisitBelfast 🐟🐶☔️🍻🎶
linktr.ee/visitbelfastAudience
Browse top profilesFollowers
116.6K
Following
1.5K
Total Posts
Engagement & Performance
Engagement Rate
0.36%
Avg Likes
395
Avg Comments
What the numbers say about Visitbelfast
With 116.6K followers across 2,103 posts, Visitbelfast is one of the Travel accounts tracked in the InstME index.
Visitbelfast has an engagement rate of 0.36%, which is below the median of 0.95% for Travel accounts with 100K–1M followers, based on 496 accounts in the InstME index.
Followers leave about one comment for every 17 likes — an unusually discussion-heavy audience.
Video posts average 65.5K views, reaching roughly 56% of Visitbelfast's follower base per post.
Visitbelfast currently publishes about 5 posts per week.
Visitbelfast vs similar accounts
| Metric | Visitbelfast | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 0.95% |
| Average likes | 395 | 2,159 |
| Average comments | 24 | 61 |
| Posts per week | 5.34 | 0.7 |
Median values from 496 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 13, 2026
How Visitbelfast's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Visitbelfast: (395 avg likes + 24 avg comments) ÷ 116,635 followers × 100 ≈ 0.36%.
Frequently asked questions about Visitbelfast
How many followers does Visitbelfast have?
Visitbelfast has 116,635 followers on Instagram (116.6K) as of Jul 13, 2026.
What is Visitbelfast's engagement rate?
Visitbelfast's engagement rate is 0.36%, calculated from average likes and comments per post relative to followers. That is below the median of 0.95% for Travel accounts with 100K–1M followers in the InstME index.
How many likes does Visitbelfast average per post?
Posts by Visitbelfast average 395 likes and 24 comments.
How often does Visitbelfast post on Instagram?
Visitbelfast posts about 5 times per week on average.
Is Visitbelfast a business or creator account?
Visitbelfast is registered as a business account on Instagram and is verified.
