US Embassy India is a verified Government organization brand on Instagram based in India, tracked in the InstME index with 180.6K followers. To date US Embassy India has posted 2,325 times, currently around 6 posts a week. Posts average 2,449 likes and 14 comments, an engagement rate of 1.36%.
The Government organization account Usembassyindia has posted 2,325 times on Instagram and drawn 180.6K followers.
Benchmarked against accounts with 100K–1M followers, the 1.36% engagement rate Usembassyindia posts is in the bottom 28%.
The comment-to-like ratio works out to one comment per 171 likes, pointing to an audience that mostly engages through likes.
At 222.4K average views (1.2× followers), Usembassyindia's video posts consistently spread beyond the existing audience.
Posting frequency for Usembassyindia sits at about 6 posts per week.
Usembassyindia comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 254 others against 180.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$860–$1,600
Based on 180.6K followers and a 1.36% engagement rate, a single sponsored post by Usembassyindia is worth an estimated $860–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Government organization
| Metric | Usembassyindia | Cohort median |
|---|---|---|
| Engagement rate | 1.36% | 1.25% |
| Average likes | 2,449 | 2,985 |
| Average comments | 14 | 73 |
| Posts per week | 6.08 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Usembassyindia | Cohort median |
|---|---|---|
| Engagement rate | 1.36% | 1.49% |
| Average likes | 2,449 | 3,406 |
| Average comments | 14 | 60 |
| Posts per week | 6.08 | 0.75 |
Median values from 545 accounts in India with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 25, 2026
US Embassy India is a verified government organization brand based in India on Instagram, with 180.6K followers.
US Embassy India posts on Instagram as @usembassyindia.
US Embassy India has 180,642 followers on Instagram (180.6K) as of Sep 25, 2026.
US Embassy India's engagement rate is 1.36%, calculated from average likes and comments per post relative to followers.
Posts by US Embassy India average 2,449 likes and 14 comments.
US Embassy India posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of US Embassy India's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The official Instagram account of the U.S. Embassy in New Delhi, India. Follow us on Twitter: @USAndIndia and @USAmbIndia & Facebook: @India.usembassy
Outreach This Creator For Freein.usembassy.gov/sociallinks-usembassyindia/Total Posts
2,325
Avg Comments
14
Engagement
12.59%
US Embassy India is registered as a business account on Instagram and is verified.
US Embassy India is categorized as a government organization account in the InstME index, based on the profile's bio and Instagram category across 2,325 posts.
US Embassy India's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. US Embassy India carries the blue verified badge on Instagram.
A sponsored post from US Embassy India is estimated at $860 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
