Media and marketing solutions company combining the strength of journalism and innovation to serve communities.
Followers
18.9K
Following
143
Total Posts
Engagement Rate
7.47%
Avg Likes
1,356
Avg Comments
Reaching 18.9K followers on Instagram, USA TODAY Co. is a verified Business brand based in United States. The account has published 1,021 posts, currently around 9 posts a week. Posts average 1,356 likes and 51 comments, an engagement rate of 7.47%.
Usatodayco operates a Business account on Instagram, pairing 18.9K followers with 1,021 posts.
Usatodayco records a 7.47% engagement rate, in the top quarter (median: 1.46%) for the 5,335 Business accounts with 10K–100K followers tracked in the InstME index.
The like-to-comment split is roughly 26 to one, indicating a healthy amount of conversation.
Video posts from Usatodayco average 3.2K views.
Usatodayco keeps a posting cadence of about 9 posts per week, more than one per day.
Quality checks give Usatodayco 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Usatodayco keeps its following list short (143) relative to 18.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$260–$490
Based on 18.9K followers and a 7.47% engagement rate, a single sponsored post by Usatodayco is worth an estimated $260–$490. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Usatodayco | Cohort median |
|---|---|---|
| Engagement rate | 7.47% | 1.46% |
| Average likes | 1,356 | 334 |
| Average comments | 51 | 22 |
| Posts per week | 9.01 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Usatodayco | Cohort median |
|---|---|---|
| Engagement rate | 7.47% | 1.1% |
| Average likes | 1,356 | 228 |
| Average comments | 51 | 14 |
| Posts per week | 9.01 | 0.34 |
Median values from 1,074 Business accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
USA TODAY Co. is a verified business brand based in United States on Instagram, with 18.9K followers.
USA TODAY Co. posts on Instagram as @usatodayco.
USA TODAY Co. has 18,853 followers on Instagram (18.9K) as of Mar 26, 2026.
USA TODAY Co.'s engagement rate is 7.47%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by USA TODAY Co. average 1,356 likes and 51 comments.
USA TODAY Co. posts about 9 times per week on average.
InstME's audience-quality analysis estimates about 0% of USA TODAY Co.'s followers are low-quality or inactive, giving an audience-quality score of 100/100.
USA TODAY Co. is registered as a business account on Instagram and is verified.
USA TODAY Co. is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 1,021 posts.
1,021
51
Avg Views
3,195
Posts / Week
9.01
Growth Score
100 / 100
Predominantly men · mostly 25–44
Typical for Business creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
0.43%
USA TODAY Co.'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. USA TODAY Co. carries the blue verified badge on Instagram.
A sponsored post from USA TODAY Co. is estimated at $260 to $490. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
