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linktr.ee/upworthyFollowers
4.9M
Following
758
Total Posts
Engagement Rate
0.7%
Avg Likes
33,715
Avg Comments
Upworthy has built an audience of 4.9M followers on Instagram over 8,376 posts as a business account.
A typical post by Upworthy collects about 33,715 likes and 206 comments — roughly one interaction for every 144 followers.
Followers leave about one comment for every 164 likes — an audience that mostly engages through likes.
Upworthy currently publishes about 16 posts per week — more than one per day.
The account follows just 758 others against 4.9M followers — a ratio typical of established creators and brands.
| Metric | Upworthy | Cohort median |
|---|---|---|
| Engagement rate | 0.7% | 1.04% |
| Average likes | 33,715 | 27,441 |
| Average comments | 206 | 386 |
| Posts per week | 16.26 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Upworthy has 4,880,434 followers on Instagram (4.9M) as of Jul 15, 2026.
Upworthy's engagement rate is 0.7%, calculated from average likes and comments per post relative to followers.
Posts by Upworthy average 33,715 likes and 206 comments.
Upworthy posts about 16 times per week on average.
Upworthy is registered as a business account on Instagram and is verified.
8,376
206
Avg Views
0
Posts / Week
16.26
Growth Score
14 / 100
Engagement
0.1%
