Sustainable fashion brand Made of leftover fabrics / Made in France
Outreach This Creator For FreeFollowers
9.9K
Following
839
Total Posts
Engagement Rate
0.45%
Avg Likes
42
Avg Comments
Umlaut is a Fashion brand based in France, with 9.9K followers on Instagram. To date Umlaut has posted 483 times, currently less than one post a week. Typical posts draw 42 likes and 3 comments, putting engagement at 0.45%.
Umlaut_paris shows up in the InstME index as a Fashion account, 9.9K followers, 483 posts.
Umlaut_paris has an engagement rate of 0.45%, which is in the bottom quarter (median: 4.29%) for Fashion accounts with 1K–10K followers, based on 7,066 accounts in the InstME index.
The like-to-comment split is roughly 13 to one, indicating an unusually discussion-heavy audience.
Umlaut_paris currently publishes less than one post per week.
InstME's checks rate Umlaut_paris's audience 82/100, flagging roughly 15% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$35–$65
Based on 9.9K followers and a 0.45% engagement rate, a single sponsored post by Umlaut_paris is worth an estimated $35–$65. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Umlaut_paris | Cohort median |
|---|---|---|
| Engagement rate | 0.45% | 4.29% |
| Average likes | 42 | 111 |
| Average comments | 3 | 14 |
| Posts per week | 0.38 | 0.26 |
Median values from 7,066 Fashion accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Umlaut_paris | Cohort median |
|---|---|---|
| Engagement rate | 0.45% | 7.16% |
| Average likes | 42 | 170 |
| Average comments | 3 | 12 |
| Posts per week | 0.38 | 0.22 |
Median values from 95 Fashion accounts in France with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 31, 2026
Umlaut is a fashion brand based in France on Instagram, with 9.9K followers.
Umlaut posts on Instagram as @umlaut_paris.
Umlaut has 9,931 followers on Instagram (9.9K) as of Aug 31, 2026.
Umlaut's engagement rate is 0.45%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 4.29%) for Fashion accounts with 1K–10K followers in the InstME index.
Posts by Umlaut average 42 likes and 3 comments.
Umlaut posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of Umlaut's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Umlaut is registered as a business account on Instagram.
Umlaut is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 483 posts.
483
3
Posts / Week
0.38
Growth Score
9 / 100
Last Post
2 years ago
Predominantly women · mostly 18–34
Typical for Fashion creators in France, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Engagement
0.44%
Umlaut's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Umlaut is estimated at $35 to $65. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
