Quality Texas BBQ, slow-smoked daily by a Certified Pitmaster. Share your tray with #TrueTexasBBQ
Outreach This Creator For FreeFollowers
43.4K
Following
253
Total Posts
Engagement Rate
0.55%
Avg Likes
156
Avg Comments
On Instagram, True Texas BBQ is a Food brand based in United States with an audience of 43.4K. The account posts mainly around food and tech topics. True Texas BBQ has shared 949 posts to date, currently around 2 posts a week. Typical posts draw 156 likes and 83 comments, putting engagement at 0.55%.
Truetexasbbq shows up in the InstME index as a Food account, 43.4K followers, 949 posts.
For Food accounts with 10K–100K followers, Truetexasbbq's 0.55% engagement rate is below the median of 0.75%, a read from 7,981 accounts in the InstME index.
For roughly every 2 likes there is one comment, an unusually discussion-heavy audience.
On average Truetexasbbq's video content earns 40.9K views, roughly 94% of the follower base per post.
Over recent weeks, Truetexasbbq has published about 2 posts per week.
InstME estimates 5% of Truetexasbbq's followers are low-quality or inactive, for an audience-quality score of 94/100, a strong signal of genuine reach.
Truetexasbbq follows only 253 accounts while being followed by 43.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$150–$280
Based on 43.4K followers and a 0.55% engagement rate, a single sponsored post by Truetexasbbq is worth an estimated $150–$280. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Truetexasbbq | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 0.75% |
| Average likes | 156 | 177 |
| Average comments | 83 | 10 |
| Posts per week | 2.48 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Truetexasbbq | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 0.68% |
| Average likes | 156 | 140 |
| Average comments | 83 | 8 |
| Posts per week | 2.48 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
True Texas BBQ is a food brand based in United States on Instagram, with 43.4K followers.
True Texas BBQ posts on Instagram as @truetexasbbq.
True Texas BBQ has 43,422 followers on Instagram (43.4K) as of Jul 15, 2026.
True Texas BBQ's engagement rate is 0.55%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by True Texas BBQ average 156 likes and 83 comments.
True Texas BBQ posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 5% of True Texas BBQ's followers are low-quality or inactive, giving an audience-quality score of 94/100.
True Texas BBQ is registered as a business account on Instagram.
True Texas BBQ is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 949 posts.
949
83
Avg Views
40,917
Posts / Week
2.48
Growth Score
11 / 100
More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
Engagement
0.24%
True Texas BBQ's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from True Texas BBQ is estimated at $150 to $280. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
