Followers
45.7K
Following
297
Total Posts
Engagement Rate
0.19%
Avg Likes
78
Avg Comments
Toys R Us South Africa is a verified Home & DIY brand on Instagram based in South Africa, tracked in the InstME index with 45.7K followers. Toys R Us South Africa has shared 3,599 posts to date, currently around 4 posts a week. Posts average 78 likes and 8 comments, an engagement rate of 0.19%.
Toysrus_za is a Home & DIY account on Instagram with 45.7K followers and 3,599 published posts.
Benchmarked against 1,345 Home & DIY accounts with 10K–100K followers, Toysrus_za posts a 0.19% engagement rate that is in the bottom quarter (median: 0.75%).
Roughly one in 10 likes comes with a comment, an unusually discussion-heavy audience.
Toysrus_za's output runs to about 4 posts per week.
With 45.7K followers but only 297 accounts followed back, Toysrus_za shows the ratio of a well-established account.
Estimated sponsored-post value
$160–$300
Based on 45.7K followers and a 0.19% engagement rate, a single sponsored post by Toysrus_za is worth an estimated $160–$300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in South Africa, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Toysrus_za | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.75% |
| Average likes | 78 | 200 |
| Average comments | 8 | 9 |
| Posts per week | 4.22 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Toysrus_za | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.92% |
| Average likes | 78 | 241 |
| Average comments | 8 | 13 |
| Posts per week | 4.22 | 0.61 |
Median values from 449 accounts in South Africa with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Toys R Us South Africa is a verified home & diy brand based in South Africa on Instagram, with 45.7K followers.
Toys R Us South Africa posts on Instagram as @toysrus_za.
Toys R Us South Africa has 45,749 followers on Instagram (45.7K) as of Jul 14, 2026.
Toys R Us South Africa's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Toys R Us South Africa average 78 likes and 8 comments.
Toys R Us South Africa posts about 4 times per week on average.
Toys R Us South Africa is registered as a business account on Instagram and is verified.
Toys R Us South Africa is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,599 posts.
3,599
8
Posts / Week
4.22
Growth Score
3.8 / 100
Follower Ratio
154.0×
Engagement
0.45%
Toys R Us South Africa's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Toys R Us South Africa carries the blue verified badge on Instagram.
A sponsored post from Toys R Us South Africa is estimated at $160 to $300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
