SO MUCH GOODNESS. LESS SUGAR. 🧡 TWO GOOD IS NOW TOO GOOD & CO.
Followers
38.7K
Following
24
Total Posts
Engagement Rate
2.03%
Avg Likes
723
Avg Comments
Too Good & Co. is a verified Food brand, with 38.7K followers on Instagram. To date Too Good & Co. has posted 127 times, currently less than one post a week. Posts average 723 likes and 62 comments, an engagement rate of 2.03%.
Tracked in the InstME index, Toogoodandco is a Food account with 38.7K followers and a back catalogue of 127 posts.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, Toogoodandco's 2.03% engagement rate lands above the median of 0.75%.
The audience comments once per 12 likes on average, an unusually discussion-heavy audience.
Toogoodandco sees 1.2M views per video on average, 30.8× its followers, a pattern of content travelling outside the follower base.
In recent weeks Toogoodandco has kept to less than one post per week.
Toogoodandco keeps its following list short (24) relative to 38.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$280–$510
Based on 38.7K followers and a 2.03% engagement rate, a single sponsored post by Toogoodandco is worth an estimated $280–$510. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Toogoodandco | Cohort median |
|---|---|---|
| Engagement rate | 2.03% | 0.75% |
| Average likes | 723 | 177 |
| Average comments | 62 | 10 |
| Posts per week | 0.49 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Too Good & Co. is a verified food brand on Instagram, with 38.7K followers.
Too Good & Co. posts on Instagram as @toogoodandco.
Too Good & Co. has 38,729 followers on Instagram (38.7K) as of Jul 15, 2026.
Too Good & Co.'s engagement rate is 2.03%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Too Good & Co. average 723 likes and 62 comments.
Too Good & Co. posts less than once a week on average.
Too Good & Co. is registered as a business account on Instagram and is verified.
Too Good & Co. is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 127 posts.
Yes. Too Good & Co. carries the blue verified badge on Instagram.
127
62
Avg Views
1,193,026
Posts / Week
0.49
Growth Score
40.6 / 100
Engagement
0.21%
A sponsored post from Too Good & Co. is estimated at $280 to $510. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
