TOAST aspires to a more thoughtful way of life, creating and curating simple, functional, beautiful clothing, homeware and editorial. #TOASTbeing
www.toa.stFollowers
535.6K
Following
2.8K
Total Posts
Engagement Rate
0.04%
Avg Likes
209
Avg Comments
Toast is a Home & DIY account on Instagram with 535.6K followers and 4,914 published posts.
Compared with 127 other Home & DIY accounts with 100K–1M followers in the InstME index, Toast's 0.04% engagement rate is in the bottom quarter (median: 0.46%).
The comment-to-like ratio works out to one comment per 132 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 15 posts per week — more than one per day.
Audience-quality analysis puts Toast at 100/100; roughly 0% of followers look low-quality or inactive — a strong signal of genuine reach.
The account follows just 2,846 others against 535.6K followers — a ratio typical of established creators and brands.
| Metric | Toast | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.46% |
| Average likes | 209 | 1,206 |
| Average comments | 2 | 20 |
| Posts per week | 14.89 | 2.57 |
Median values from 127 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 12, 2026
Toast has 535,551 followers on Instagram (535.6K) as of Jul 12, 2026.
Toast's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.46%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Toast average 209 likes and 2 comments.
Toast posts about 15 times per week on average.
InstME's audience-quality analysis estimates about 0% of Toast's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Toast is registered as a business account on Instagram and is verified.
4,914
2
Avg Views
0
Posts / Week
14.89
Growth Score
0.8 / 100
581.7K
Engagement
1.04%
