American brasserie with a simple mission: make people happy! NYC ➡️ DC ➡️ Chicago
Followers
68.2K
Following
959
Total Posts
Engagement Rate
0.51%
Avg Likes
339
Avg Comments
The Smith is a verified Food brand based in United States. The account has built 68.2K followers on Instagram. To date The Smith has posted 3,791 times, currently less than one post a week. Typical posts draw 339 likes and 10 comments, putting engagement at 0.51%.
Counting 68.2K followers and 3,791 posts, Thesmithrestaurant sits in the InstME index as a Food account.
Compared with 7,981 other Food accounts with 10K–100K followers in the InstME index, Thesmithrestaurant's 0.51% engagement rate is below the median of 0.75%.
The comment-to-like ratio works out to one comment per 35 likes, pointing to a healthy amount of conversation.
Thesmithrestaurant maintains a rhythm of less than one post per week.
Thesmithrestaurant's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$240–$440
Based on 68.2K followers and a 0.51% engagement rate, a single sponsored post by Thesmithrestaurant is worth an estimated $240–$440. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thesmithrestaurant | Cohort median |
|---|---|---|
| Engagement rate | 0.51% | 0.75% |
| Average likes | 339 | 177 |
| Average comments | 10 | 10 |
| Posts per week | 0.39 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thesmithrestaurant | Cohort median |
|---|---|---|
| Engagement rate | 0.51% | 0.68% |
| Average likes | 339 | 140 |
| Average comments | 10 | 8 |
| Posts per week | 0.39 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Smith is a verified food brand based in United States on Instagram, with 68.2K followers.
The Smith posts on Instagram as @thesmithrestaurant.
The Smith has 68,204 followers on Instagram (68.2K) as of Jul 15, 2026.
The Smith's engagement rate is 0.51%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by The Smith average 339 likes and 10 comments.
The Smith posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of The Smith's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Smith is registered as a business account on Instagram and is verified.
The Smith is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 3,791 posts.
3,791
10
Posts / Week
0.39
Growth Score
10.2 / 100
ER Rank
32th
More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
182.2K
Engagement
6.05%
The Smith's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Smith carries the blue verified badge on Instagram.
A sponsored post from The Smith is estimated at $240 to $440. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
