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membership.theonion.com/?campaign=701a500001IEsGzAALFollowers
5.1M
Following
4
Total Posts
Engagement Rate
0.21%
Avg Likes
10,470
Avg Comments
Theonion has built an audience of 5.1M followers on Instagram over 19,118 posts as a business account.
A typical post by Theonion collects about 10,470 likes and 100 comments — roughly one interaction for every 486 followers.
Followers leave about one comment for every 104 likes — an audience that mostly engages through likes.
Theonion currently publishes less than one post per week.
The account follows just 4 others against 5.1M followers — a ratio typical of established creators and brands.
| Metric | Theonion | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 1.04% |
| Average likes | 10,470 | 27,441 |
| Average comments | 100 | 386 |
| Posts per week | 0.34 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Theonion has 5,136,012 followers on Instagram (5.1M) as of Jul 15, 2026.
Theonion's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers.
Posts by Theonion average 10,470 likes and 100 comments.
Theonion posts less than once a week on average.
Theonion is registered as a business account on Instagram and is verified.
19,118
100
Avg Views
0
Posts / Week
0.34
Growth Score
4.2 / 100
14.1M
Engagement
1%