“Happiness is the secret to all beauty: there is no beauty that is attractive without happiness” — Christian Dior
on.dior.com/backstageFollowers
14.3M
Following
7
Total Posts
Engagement Rate
0.04%
Avg Likes
5,914
Avg Comments
Diorbeauty has built an audience of 14.3M followers on Instagram over 3,235 posts as a Beauty account.
Diorbeauty has an engagement rate of 0.04%, which is in the bottom quarter (median: 0.44%) for Beauty accounts with over 1M followers, based on 183 accounts in the InstME index.
Followers leave about one comment for every 109 likes — an audience that mostly engages through likes.
Diorbeauty currently publishes about 15 posts per week — more than one per day.
The account follows just 7 others against 14.3M followers — a ratio typical of established creators and brands.
| Metric | Diorbeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.44% |
| Average likes | 5,914 | 10,836 |
| Average comments | 55 | 288 |
| Posts per week | 15.03 | 2.63 |
Median values from 183 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Diorbeauty has 14,290,089 followers on Instagram (14.3M) as of Jul 15, 2026.
Diorbeauty's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.44%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Diorbeauty average 5,914 likes and 55 comments.
Diorbeauty posts about 15 times per week on average.
Diorbeauty is registered as a business account on Instagram and is verified.
3,235
55
Avg Views
0
Posts / Week
15.03
Growth Score
0.8 / 100
14.1M
Engagement
1%
