The northway is a verified Sports creator on Instagram based in Canada, tracked in the InstME index with 4.8K followers. The account has published 1,107 posts, currently less than one post a week. Posts average 246 likes and 11 comments, an engagement rate of 5.32%.
As a Sports account, Thenorthway reaches 4.8K followers on Instagram across 1,107 published posts.
Among 856 Sports accounts with 1K–10K followers in the InstME index, Thenorthway's 5.32% engagement rate comes in below the median of 8.9%.
One comment lands for every 22 likes, which reads as a healthy amount of conversation.
Thenorthway maintains a rhythm of less than one post per week.
Audience-quality analysis puts Thenorthway at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$68–$130
Based on 4.8K followers and a 5.32% engagement rate, a single sponsored post by Thenorthway is worth an estimated $68–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thenorthway | Cohort median |
|---|---|---|
| Engagement rate | 5.32% | 8.9% |
| Average likes | 246 | 208 |
| Average comments | 11 | 14 |
| Posts per week | 0.42 | 0.21 |
Median values from 856 Sports accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thenorthway | Cohort median |
|---|---|---|
| Engagement rate | 5.32% | 3.96% |
| Average likes | 246 | 107 |
| Average comments | 11 | 10 |
| Posts per week | 0.42 | 0.37 |
Median values from 1,127 accounts in Canada with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
The northway is a verified sports creator based in Canada on Instagram, with 4.8K followers.
The northway posts on Instagram as @thenorthway.
The northway has 4,828 followers on Instagram (4.8K) as of Jul 13, 2026.
The northway's engagement rate is 5.32%, calculated from average likes and comments per post relative to followers. That is below the median of 8.9% for Sports accounts with 1K–10K followers in the InstME index.
Posts by The northway average 246 likes and 11 comments.
The northway posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of The northway's followers are low-quality or inactive, giving an audience-quality score of 100/100.
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Outreach This Creator For Freedocs.google.com/forms/d/1eKJERUAauUatNU23_XexcLzaSghczwqJqxSdyEqJBF8/viewformTotal Posts
1,107
Avg Comments
11
Predominantly men · mostly 18–34
Typical for Sports creators in Canada, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Engagement
36.49%
The northway is registered as a creator account on Instagram and is verified.
The northway is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 1,107 posts.
The northway's profile places the account in Canada. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The northway carries the blue verified badge on Instagram.
A sponsored post from The northway is estimated at $68 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
