Official home of The Mattel Toy Store in El Segundo, CA, San Bernardino, CA and Fort Worth, TX!
Outreach This Creator For FreeFollowers
22.5K
Following
15
Total Posts
Engagement Rate
2.49%
Avg Likes
546
Avg Comments
The Mattel Toy Store is a Home & DIY brand on Instagram, tracked in the InstME index with 22.5K followers. To date The Mattel Toy Store has posted 28 times, currently less than one post a week. Typical posts draw 546 likes and 15 comments, putting engagement at 2.49%.
Thematteltoystore has built an audience of 22.5K followers on Instagram over 28 posts as a Home & DIY account.
Thematteltoystore's 2.49% engagement rate is in the top quarter (median: 0.75%) among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
Comments arrive at about one per 38 likes, a sign of a healthy amount of conversation.
Video posts pull 105.8K views on average, roughly 4.7× Thematteltoystore's follower base, evidence of reach beyond its own audience.
Posting frequency for Thematteltoystore sits at less than one post per week.
On audience quality, Thematteltoystore lands at 94/100, an estimated 5% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 15 others against 22.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$200–$360
Based on 22.5K followers and a 2.49% engagement rate, a single sponsored post by Thematteltoystore is worth an estimated $200–$360. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thematteltoystore | Cohort median |
|---|---|---|
| Engagement rate | 2.49% | 0.75% |
| Average likes | 546 | 200 |
| Average comments | 15 | 9 |
| Posts per week | 0.16 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Mattel Toy Store is a home & diy brand on Instagram, with 22.5K followers.
The Mattel Toy Store posts on Instagram as @thematteltoystore.
The Mattel Toy Store has 22,547 followers on Instagram (22.5K) as of Jul 15, 2026.
The Mattel Toy Store's engagement rate is 2.49%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by The Mattel Toy Store average 546 likes and 15 comments.
The Mattel Toy Store posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of The Mattel Toy Store's followers are low-quality or inactive, giving an audience-quality score of 94/100.
The Mattel Toy Store is registered as a business account on Instagram.
28
15
Avg Views
105,816
Posts / Week
0.16
Growth Score
49.8 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.85%
The Mattel Toy Store is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 28 posts.
A sponsored post from The Mattel Toy Store is estimated at $200 to $360. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
