Official home of The Mattel Toy Store in El Segundo, CA, San Bernardino, CA and Fort Worth, TX!
Outreach This Creator For FreeThe Mattel Toy Store is a Home & DIY brand on Instagram, tracked in the InstME index with 22.5K followers. To date The Mattel Toy Store has posted 28 times, currently less than one post a week. Typical posts draw 546 likes and 15 comments, putting engagement at 2.49%.
Thematteltoystore has built an audience of 22.5K followers on Instagram over 28 posts as a Home & DIY account.
Thematteltoystore's 2.49% engagement rate is in the top quarter (median: 0.75%) among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
Comments arrive at about one per 38 likes, a sign of a healthy amount of conversation.
Video posts pull 105.8K views on average, roughly 4.7× Thematteltoystore's follower base, evidence of reach beyond its own audience.
Posting frequency for Thematteltoystore sits at less than one post per week.
On audience quality, Thematteltoystore lands at 94/100, an estimated 5% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 15 others against 22.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$200–$360
Based on 22.5K followers and a 2.49% engagement rate, a single sponsored post by Thematteltoystore is worth an estimated $200–$360. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thematteltoystore | Cohort median |
|---|---|---|
| Engagement rate | 2.49% | 0.75% |
| Average likes | 546 | 200 |
| Average comments | 15 | 9 |
| Posts per week | 0.16 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
The Mattel Toy Store is a home & diy brand on Instagram, with 22.5K followers.
The Mattel Toy Store posts on Instagram as @thematteltoystore.
The Mattel Toy Store has 22,547 followers on Instagram (22.5K) as of Jul 15, 2026.
The Mattel Toy Store's engagement rate is 2.49%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by The Mattel Toy Store average 546 likes and 15 comments.
The Mattel Toy Store posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of The Mattel Toy Store's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
28
Avg Comments
15
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
100%
The Mattel Toy Store is registered as a business account on Instagram.
The Mattel Toy Store is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 28 posts.
A sponsored post from The Mattel Toy Store is estimated at $200 to $360. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
