Official home of The Mattel Toy Store in El Segundo, CA, San Bernardino, CA and Fort Worth, TX!
www.matteltoystore.com/Followers
22.5K
Following
15
Total Posts
Engagement Rate
2.49%
Avg Likes
546
Avg Comments
Thematteltoystore has built an audience of 22.5K followers on Instagram over 28 posts as a Home & DIY account.
Compared with 278 other Home & DIY accounts with 10K–100K followers in the InstME index, Thematteltoystore's 2.49% engagement rate is above the median of 0.94%.
The comment-to-like ratio works out to one comment per 38 likes, pointing to a healthy amount of conversation.
Video content averages 105.8K views — 4.7× the follower count, a sign posts regularly travel beyond the existing audience.
Recent posting activity averages less than one post per week.
The account follows just 15 others against 22.5K followers — a ratio typical of established creators and brands.
| Metric | Thematteltoystore | Cohort median |
|---|---|---|
| Engagement rate | 2.49% | 0.94% |
| Average likes | 546 | 258 |
| Average comments | 15 | 11 |
| Posts per week | 0.16 | 1.24 |
Median values from 278 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Thematteltoystore has 22,547 followers on Instagram (22.5K) as of Jul 15, 2026.
Thematteltoystore's engagement rate is 2.49%, calculated from average likes and comments per post relative to followers. That is above the median of 0.94% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Thematteltoystore average 546 likes and 15 comments.
Thematteltoystore posts less than once a week on average.
Thematteltoystore is registered as a business account on Instagram.
28
15
Avg Views
105,816
Posts / Week
0.16
Growth Score
49.8 / 100
63K
Engagement
0.3%
