Oceanfront dining by renowned Chef @govindarmstrong 🦞 Iconic seafood • Est. 1923 🎡 Sustainably sourced 🌅 Sunset views daily Reserve your table ↓
Outreach This Creator For FreeFollowers
11.6K
Following
2.2K
Total Posts
Engagement Rate
0.28%
Avg Likes
29
Avg Comments
On Instagram, The Lobster is a Food brand based in United States with an audience of 11.6K. To date The Lobster has posted 1,087 times, currently around 3 posts a week. Posts average 29 likes and 4 comments, an engagement rate of 0.28%.
Thelobstersm operates a Food account on Instagram, pairing 11.6K followers with 1,087 posts.
Thelobstersm records a 0.28% engagement rate, below the median of 0.75% for the 7,981 Food accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 8 likes, an unusually discussion-heavy audience.
Video posts from Thelobstersm average 203.8 views.
Thelobstersm currently publishes about 3 posts per week.
Estimated sponsored-post value
$41–$76
Based on 11.6K followers and a 0.28% engagement rate, a single sponsored post by Thelobstersm is worth an estimated $41–$76. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Thelobstersm | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 0.75% |
| Average likes | 29 | 177 |
| Average comments | 4 | 10 |
| Posts per week | 2.7 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thelobstersm | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 0.68% |
| Average likes | 29 | 140 |
| Average comments | 4 | 8 |
| Posts per week | 2.7 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 10, 2026
The Lobster is a food brand based in United States on Instagram, with 11.6K followers.
The Lobster posts on Instagram as @thelobstersm.
The Lobster has 11,648 followers on Instagram (11.6K) as of Apr 10, 2026.
The Lobster's engagement rate is 0.28%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by The Lobster average 29 likes and 4 comments.
The Lobster posts about 3 times per week on average.
The Lobster is registered as a business account on Instagram.
The Lobster is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,087 posts.
The Lobster's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,087
4
Avg Views
204
Posts / Week
2.7
Growth Score
5.6 / 100
Engagement
1.96%
A sponsored post from The Lobster is estimated at $41 to $76. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
