@thegoodnightco
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Outreach This Creator For FreeReaching 27.4K followers on Instagram, The Goodnight Co. | Your Best Sleep Yet is a business account based in Australia. To date The Goodnight Co. | Your Best Sleep Yet has posted 3,007 times, currently less than one post a week. Typical posts draw 23 likes and 4 comments, putting engagement at 0.1%.
Thegoodnightco shows up in the InstME index as a business account, 27.4K followers, 3,007 posts.
Typical engagement for Thegoodnightco runs to 23 likes and 4 comments a post, one interaction per 1,034 followers.
The audience comments once per 6 likes on average, an unusually discussion-heavy audience.
Thegoodnightco's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$96–$180
Based on 27.4K followers and a 0.1% engagement rate, a single sponsored post by Thegoodnightco is worth an estimated $96–$180. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Thegoodnightco | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.45% |
| Average likes | 23 | 339 |
| Average comments | 4 | 18 |
| Posts per week | 0.68 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thegoodnightco | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.66% |
| Average likes | 23 | 158 |
| Average comments | 4 | 9 |
| Posts per week | 0.68 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
The Goodnight Co. | Your Best Sleep Yet is a Instagram brand based in Australia on Instagram, with 27.4K followers.
The Goodnight Co. | Your Best Sleep Yet posts on Instagram as @thegoodnightco.
The Goodnight Co. | Your Best Sleep Yet has 27,402 followers on Instagram (27.4K) as of Sep 1, 2026.
The Goodnight Co. | Your Best Sleep Yet's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by The Goodnight Co. | Your Best Sleep Yet average 23 likes and 4 comments.
The Goodnight Co. | Your Best Sleep Yet posts less than once a week on average.
The Goodnight Co. | Your Best Sleep Yet is registered as a business account on Instagram.
The Goodnight Co. | Your Best Sleep Yet's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
4
82.1K
Engagement
0%
A sponsored post from The Goodnight Co. | Your Best Sleep Yet is estimated at $96 to $180. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
