BSD and Puri Kembangan, West Jakarta Puri: Mon-Sun 10:30-21:00 BSD: Mon- Sun 11:00-21:00 #EnjoyOurMess 🍔🍔 - Order:
Outreach This Creator For FreeFollowers
14.9K
Following
84
Total Posts
Engagement Rate
0.46%
Avg Likes
66
Avg Comments
The Good Mess is a Food brand on Instagram based in Indonesia, tracked in the InstME index with 14.9K followers. Its posts sit across food and art. To date The Good Mess has posted 727 times, currently around 2 posts a week. Engagement runs at 0.46%, or about 66 likes and 2 comments per post.
The Food account Thegoodmess.id has posted 727 times on Instagram and drawn 14.9K followers.
Among 7,981 Food accounts with 10K–100K followers in the InstME index, Thegoodmess.id's 0.46% engagement rate comes in below the median of 0.75%.
The comment-to-like ratio works out to one comment per 32 likes, pointing to a healthy amount of conversation.
Thegoodmess.id's videos average 2K views per post.
Thegoodmess.id's output runs to about 2 posts per week.
On audience quality, Thegoodmess.id lands at 94/100, an estimated 5% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 84 others against 14.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$52–$97
Based on 14.9K followers and a 0.46% engagement rate, a single sponsored post by Thegoodmess.id is worth an estimated $52–$97. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thegoodmess.id | Cohort median |
|---|---|---|
| Engagement rate | 0.46% | 0.75% |
| Average likes | 66 | 177 |
| Average comments | 2 | 10 |
| Posts per week | 2.26 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thegoodmess.id | Cohort median |
|---|---|---|
| Engagement rate | 0.46% | 0.31% |
| Average likes | 66 | 70 |
| Average comments | 2 | 3 |
| Posts per week | 2.26 | 0.75 |
Median values from 213 Food accounts in Indonesia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
The Good Mess is a food brand based in Indonesia on Instagram, with 14.9K followers.
The Good Mess posts on Instagram as @thegoodmess.id.
The Good Mess has 14,893 followers on Instagram (14.9K) as of Jul 16, 2026.
The Good Mess's engagement rate is 0.46%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by The Good Mess average 66 likes and 2 comments.
The Good Mess posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 5% of The Good Mess's followers are low-quality or inactive, giving an audience-quality score of 94/100.
The Good Mess is registered as a business account on Instagram.
The Good Mess is categorized as a food and art account in the InstME index, based on the profile's bio and Instagram category across 727 posts.
727
2
Avg Views
1,979
Posts / Week
2.26
Growth Score
9.2 / 100
More women than men · mostly 25–44
Typical for Food creators in Indonesia, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Art
Engagement
0.66%
The Good Mess's profile places the account in Indonesia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Good Mess is estimated at $52 to $97. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
