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Followers
23.3K
Following
111
Total Posts
Engagement Rate
79.02%
Avg Likes
18,231
Avg Comments
The General® is a verified Product/service brand based in United States, with 23.3K followers on Instagram. The account has published 850 posts, currently less than one post a week. Posts average 18,231 likes and 184 comments, an engagement rate of 79.02%.
Tracked in the InstME index, Thegeneralauto is a Product/service account with 23.3K followers and a back catalogue of 850 posts.
For accounts with 10K–100K followers, Thegeneralauto's 79.02% engagement rate reads as in the top 2% in the InstME index.
The audience comments once per 99 likes on average, an audience that mostly engages through likes.
In recent weeks Thegeneralauto has kept to less than one post per week.
Thegeneralauto scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Thegeneralauto keeps its following list short (111) relative to 23.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$330–$610
Based on 23.3K followers and a 79.02% engagement rate, a single sponsored post by Thegeneralauto is worth an estimated $330–$610. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Product/service
| Metric | Thegeneralauto | Cohort median |
|---|---|---|
| Engagement rate | 79.02% | 1.45% |
| Average likes | 18,231 | 339 |
| Average comments | 184 | 18 |
| Posts per week | 0.92 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thegeneralauto | Cohort median |
|---|---|---|
| Engagement rate | 79.02% | 0.9% |
| Average likes | 18,231 | 193 |
| Average comments | 184 | 10 |
| Posts per week | 0.92 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
The General® is a verified product/service brand based in United States on Instagram, with 23.3K followers.
The General® posts on Instagram as @thegeneralauto.
The General® has 23,305 followers on Instagram (23.3K) as of Jul 9, 2026.
The General®'s engagement rate is 79.02%, calculated from average likes and comments per post relative to followers.
Posts by The General® average 18,231 likes and 184 comments.
The General® posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of The General®'s followers are low-quality or inactive, giving an audience-quality score of 100/100.
The General® is registered as a business account on Instagram and is verified.
The General® is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 850 posts.
850
184
Posts / Week
0.92
Growth Score
100 / 100
ER Rank
Top 2%
Engagement
0.18%
The General®'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The General® carries the blue verified badge on Instagram.
A sponsored post from The General® is estimated at $330 to $610. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
