Followers
77.2K
Following
1.3K
Total Posts
Engagement Rate
0.29%
Avg Likes
208
Avg Comments
The Dirt Company is a verified business account on Instagram based in Australia, tracked in the InstME index with 77.2K followers. To date The Dirt Company has posted 1,274 times, currently around 3 posts a week. Typical posts draw 208 likes and 17 comments, putting engagement at 0.29%.
Thedirtcompany is a business account whose 1,274 posts have grown a following of 77.2K on Instagram.
On average, Thedirtcompany's posts earn 208 likes and 17 comments, about one interaction per 343 followers.
The comment-to-like ratio works out to one comment per 12 likes, pointing to an unusually discussion-heavy audience.
Thedirtcompany maintains a rhythm of about 3 posts per week.
Estimated sponsored-post value
$270–$500
Based on 77.2K followers and a 0.29% engagement rate, a single sponsored post by Thedirtcompany is worth an estimated $270–$500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Thedirtcompany | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 1.45% |
| Average likes | 208 | 339 |
| Average comments | 17 | 18 |
| Posts per week | 2.79 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thedirtcompany | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 0.66% |
| Average likes | 208 | 158 |
| Average comments | 17 | 9 |
| Posts per week | 2.79 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
The Dirt Company is a verified Instagram brand based in Australia on Instagram, with 77.2K followers.
The Dirt Company posts on Instagram as @thedirtcompany.
The Dirt Company has 77,166 followers on Instagram (77.2K) as of Jul 16, 2026.
The Dirt Company's engagement rate is 0.29%, calculated from average likes and comments per post relative to followers.
Posts by The Dirt Company average 208 likes and 17 comments.
The Dirt Company posts about 3 times per week on average.
The Dirt Company is registered as a business account on Instagram and is verified.
The Dirt Company's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Dirt Company carries the blue verified badge on Instagram.
1,274
17
Posts / Week
2.79
Growth Score
5.8 / 100
Follower Ratio
61.3×
Engagement
1.31%
A sponsored post from The Dirt Company is estimated at $270 to $500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
