The Dirt Company is a verified Sustainability brand on Instagram based in Australia, tracked in the InstME index with 77.2K followers. To date The Dirt Company has posted 1,274 times, currently around 3 posts a week. Typical posts draw 208 likes and 17 comments, putting engagement at 0.29%.
Thedirtcompany is a Sustainability account whose 1,274 posts have grown a following of 77.2K on Instagram.
An engagement rate of 0.29% puts Thedirtcompany in the bottom 20% for accounts with 10K–100K followers tracked by InstME.
The comment-to-like ratio works out to one comment per 12 likes, pointing to an unusually discussion-heavy audience.
Thedirtcompany maintains a rhythm of about 3 posts per week.
Thedirtcompany's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$270–$500
Based on 77.2K followers and a 0.29% engagement rate, a single sponsored post by Thedirtcompany is worth an estimated $270–$500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Sustainability
| Metric | Thedirtcompany | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 1.45% |
| Average likes | 208 | 339 |
| Average comments | 17 | 18 |
| Posts per week | 2.79 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thedirtcompany | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 0.66% |
| Average likes | 208 | 158 |
| Average comments | 17 | 9 |
| Posts per week | 2.79 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 16, 2026
The Dirt Company is a verified sustainability brand based in Australia on Instagram, with 77.2K followers.
The Dirt Company posts on Instagram as @thedirtcompany.
The Dirt Company has 77,166 followers on Instagram (77.2K) as of Jul 16, 2026.
The Dirt Company's engagement rate is 0.29%, calculated from average likes and comments per post relative to followers.
Posts by The Dirt Company average 208 likes and 17 comments.
The Dirt Company posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of The Dirt Company's followers are low-quality or inactive, giving an audience-quality score of 100/100.
✨ Sustainable laundry by design. ✨ Pure, powerful & Australian Made. ✨ Join the refill revolution. ✨ Free shipping over $20
Outreach This Creator For FreeTotal Posts
1,274
Avg Comments
17
Engagement
5.92%
The Dirt Company is registered as a business account on Instagram and is verified.
The Dirt Company is categorized as a sustainability account in the InstME index, based on the profile's bio and Instagram category across 1,274 posts.
The Dirt Company's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Dirt Company carries the blue verified badge on Instagram.
A sponsored post from The Dirt Company is estimated at $270 to $500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
