+1.646.613.7613 International Classic Men's Clothing Since 2010. Shops on the Upper East Side and in Tribeca, NYC.
Outreach This Creator For FreeThe Armoury New York is a Men's clothing store brand based in United States, with 130.8K followers on Instagram. The Armoury New York has shared 2,857 posts to date, currently less than one post a week. Typical posts draw 857 likes and 9 comments, putting engagement at 0.66%.
Thearmourynyc's Instagram presence spans 2,857 posts and 130.8K followers, profiling it as a Men's clothing store account.
Thearmourynyc's engagement rate of 0.66% places it below the median within the 100K–1M followers cohort tracked by InstME.
At one comment per 99 likes, the ratio points to an audience that mostly engages through likes.
Over recent weeks, Thearmourynyc has published less than one post per week.
InstME's audience-quality checks score Thearmourynyc at 94/100, with an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Thearmourynyc follows only 180 accounts while being followed by 130.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$460–$850
Based on 130.8K followers and a 0.66% engagement rate, a single sponsored post by Thearmourynyc is worth an estimated $460–$850. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Men's clothing store
| Metric | Thearmourynyc | Cohort median |
|---|---|---|
| Engagement rate | 0.66% | 1.25% |
| Average likes | 857 | 2,985 |
| Average comments | 9 | 73 |
| Posts per week | 0.93 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thearmourynyc | Cohort median |
|---|---|---|
| Engagement rate | 0.66% | 0.86% |
| Average likes | 857 | 2,003 |
| Average comments | 9 | 56 |
| Posts per week | 0.93 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Armoury New York is a men's clothing store brand based in United States on Instagram, with 130.8K followers.
The Armoury New York posts on Instagram as @thearmourynyc.
The Armoury New York has 130,763 followers on Instagram (130.8K) as of Jul 15, 2026.
The Armoury New York's engagement rate is 0.66%, calculated from average likes and comments per post relative to followers.
Posts by The Armoury New York average 857 likes and 9 comments.
The Armoury New York posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of The Armoury New York's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
2,857
Avg Comments
9
Engagement
0.03%
The Armoury New York is registered as a business account on Instagram.
The Armoury New York is categorized as a men's clothing store account in the InstME index, based on the profile's bio and Instagram category across 2,857 posts.
The Armoury New York's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Armoury New York is estimated at $460 to $850. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
