Our mission is to take the bore out of the chore. Stop cleaning. Start Swiffering.
On Instagram, Swiffer is a verified Product/service brand based in United States with an audience of 55.6K. Swiffer has shared 355 posts to date, currently less than one post a week. Typical posts draw 46 likes and 15 comments, putting engagement at 0.11%.
Swiffer shows up in the InstME index as a Product/service account, 55.6K followers, 355 posts.
Swiffer's engagement rate of 0.11% places it in the bottom 9% within the 10K–100K followers cohort tracked by InstME.
At one comment per 3 likes, the ratio points to an unusually discussion-heavy audience.
Swiffer's recent cadence works out to less than one post per week.
InstME's checks rate Swiffer's audience 76/100, flagging roughly 20% as low-quality or inactive, a solid result.
Swiffer follows only 96 accounts while being followed by 55.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$190–$360
Based on 55.6K followers and a 0.11% engagement rate, a single sponsored post by Swiffer is worth an estimated $190–$360. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Product/service
| Metric | Swiffer | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.45% |
| Average likes | 46 | 339 |
| Average comments | 15 | 18 |
| Posts per week | 0.77 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Swiffer | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.9% |
| Average likes | 46 | 193 |
| Average comments | 15 | 10 |
| Posts per week | 0.77 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Swiffer is a verified product/service brand based in United States on Instagram, with 55.6K followers.
Swiffer has 55,625 followers on Instagram (55.6K) as of Jul 15, 2026.
Swiffer's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers.
Posts by Swiffer average 46 likes and 15 comments.
Swiffer posts less than once a week on average.
InstME's audience-quality analysis estimates about 20% of Swiffer's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Swiffer is registered as a business account on Instagram and is verified.
Swiffer is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 355 posts.
Swiffer's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
355
Avg Comments
15
Engagement
0.08%
Yes. Swiffer carries the blue verified badge on Instagram.
A sponsored post from Swiffer is estimated at $190 to $360. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
