Independently driven, fashionably run - Landemærket 8, Copenhagen Store Torv 4, Aarhus
Outreach This Creator For FreeStoy runs a Shopping & retail brand account based in Denmark with 72.6K followers on Instagram. Stoy has shared 2,096 posts to date, currently less than one post a week. Typical posts draw 195 likes and 8 comments, putting engagement at 0.28%.
The Shopping & retail account Stoy_com has posted 2,096 times on Instagram and drawn 72.6K followers.
Stoy_com lands in the bottom 13% on engagement, 0.28% against the 10K–100K followers cohort.
One comment lands for every 25 likes, which reads as a healthy amount of conversation.
Lately Stoy_com has been publishing less than one post per week.
Audience-quality analysis puts Stoy_com at 70/100; roughly 25% of followers look low-quality or inactive, a solid result.
The account follows just 104 others against 72.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$250–$470
Based on 72.6K followers and a 0.28% engagement rate, a single sponsored post by Stoy_com is worth an estimated $250–$470. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Shopping & retail
| Metric | Stoy_com | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 1.45% |
| Average likes | 195 | 339 |
| Average comments | 8 | 18 |
| Posts per week | 0.23 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Stoy_com | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 0.99% |
| Average likes | 195 | 270 |
| Average comments | 8 | 9 |
| Posts per week | 0.23 | 0.89 |
Median values from 107 accounts in Denmark with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 10, 2026
Stoy is a shopping & retail brand based in Denmark on Instagram, with 72.6K followers.
Stoy posts on Instagram as @stoy_com.
Stoy has 72,620 followers on Instagram (72.6K) as of Aug 10, 2026.
Stoy's engagement rate is 0.28%, calculated from average likes and comments per post relative to followers.
Posts by Stoy average 195 likes and 8 comments.
Stoy posts less than once a week on average.
InstME's audience-quality analysis estimates about 25% of Stoy's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Stoy is registered as a business account on Instagram.
Total Posts
2,096
Avg Comments
8
Engagement
0.11%
Stoy is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 2,096 posts.
Stoy's profile places the account in Denmark. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Stoy is estimated at $250 to $470. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
