Independent graphic design publisher and bookstore. Managing Editor: @jrfo Brooklyn store open Saturdays 12-5pm.
Outreach This Creator For FreeFollowers
55.8K
Following
787
Total Posts
Engagement Rate
0.71%
Avg Likes
387
Avg Comments
Standards Manual is a Publisher brand based in United States, with 55.8K followers on Instagram. Standards Manual has shared 740 posts to date, currently less than one post a week. Posts average 387 likes and 7 comments, an engagement rate of 0.71%.
Standardsmanual's Instagram presence spans 740 posts and 55.8K followers, profiling it as a Publisher account.
Standardsmanual's posts draw around 387 likes and 7 comments each, close to one interaction for every 142 followers.
For roughly every 58 likes there is one comment, a healthy amount of conversation.
Standardsmanual's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$200–$360
Based on 55.8K followers and a 0.71% engagement rate, a single sponsored post by Standardsmanual is worth an estimated $200–$360. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Publisher
| Metric | Standardsmanual | Cohort median |
|---|---|---|
| Engagement rate | 0.71% | 1.45% |
| Average likes | 387 | 339 |
| Average comments | 7 | 18 |
| Posts per week | 0.98 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Standardsmanual | Cohort median |
|---|---|---|
| Engagement rate | 0.71% | 0.9% |
| Average likes | 387 | 193 |
| Average comments | 7 | 10 |
| Posts per week | 0.98 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Standards Manual is a publisher brand based in United States on Instagram, with 55.8K followers.
Standards Manual posts on Instagram as @standardsmanual.
Standards Manual has 55,820 followers on Instagram (55.8K) as of Jul 16, 2026.
Standards Manual's engagement rate is 0.71%, calculated from average likes and comments per post relative to followers.
Posts by Standards Manual average 387 likes and 7 comments.
Standards Manual posts less than once a week on average.
Standards Manual is registered as a business account on Instagram.
Standards Manual is categorized as a publisher account in the InstME index, based on the profile's bio and Instagram category across 740 posts.
Standards Manual's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
740
7
Posts / Week
0.98
Growth Score
14.2 / 100
Follower Ratio
70.9×
Engagement
0.12%
A sponsored post from Standards Manual is estimated at $200 to $360. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
