Official global account Leading Australian 🇦🇺 Sun Protection Brand Ships worldwide
Followers
21K
Following
6.5K
Total Posts
Engagement Rate
0.35%
Avg Likes
65
Avg Comments
SParms runs a verified Outdoor & Sporting Goods Company brand account based in Australia with 21K followers on Instagram. To date SParms has posted 608 times, currently around 1 post a week. Typical posts draw 65 likes and 8 comments, putting engagement at 0.35%.
As an Outdoor & Sporting Goods Company account, Sparms.official reaches 21K followers on Instagram across 608 published posts.
Sparms.official lands in the bottom 17% on engagement, 0.35% against the 10K–100K followers cohort.
Roughly one in 8 likes comes with a comment, an unusually discussion-heavy audience.
Sparms.official's output runs to about one post per week.
On audience quality, Sparms.official lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$73–$140
Based on 21K followers and a 0.35% engagement rate, a single sponsored post by Sparms.official is worth an estimated $73–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Outdoor & Sporting Goods Company
| Metric | Sparms.official | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 1.45% |
| Average likes | 65 | 339 |
| Average comments | 8 | 18 |
| Posts per week | 1.21 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sparms.official | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 0.66% |
| Average likes | 65 | 158 |
| Average comments | 8 | 9 |
| Posts per week | 1.21 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
SParms is a verified outdoor & sporting goods company brand based in Australia on Instagram, with 21K followers.
SParms posts on Instagram as @sparms.official.
SParms has 20,973 followers on Instagram (21K) as of Apr 27, 2026.
SParms's engagement rate is 0.35%, calculated from average likes and comments per post relative to followers.
Posts by SParms average 65 likes and 8 comments.
SParms posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of SParms's followers are low-quality or inactive, giving an audience-quality score of 100/100.
SParms is registered as a business account on Instagram and is verified.
SParms is categorized as an outdoor & sporting goods company account in the InstME index, based on the profile's bio and Instagram category across 608 posts.
SParms's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
608
8
Posts / Week
1.21
Growth Score
7 / 100
ER Rank
17th
Engagement
2.53%
Yes. SParms carries the blue verified badge on Instagram.
A sponsored post from SParms is estimated at $73 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
