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Sofi&Co brand is a Fashion brand on Instagram based in Indonesia, tracked in the InstME index with 83.6K followers. The account has published 1,863 posts, currently around 3 posts a week. Engagement runs at 0.28%, or about 213 likes and 21 comments per post.
Soficofamily has built an audience of 83.6K followers on Instagram over 1,863 posts as a Fashion account.
Among 7,395 Fashion accounts with 10K–100K followers in the InstME index, Soficofamily's 0.28% engagement rate comes in below the median of 1.09%.
Comments arrive at about one per 10 likes, a sign of an unusually discussion-heavy audience.
Posting frequency for Soficofamily sits at about 3 posts per week.
On audience quality, Soficofamily lands at 82/100, an estimated 15% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 3 others against 83.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$290–$540
Based on 83.6K followers and a 0.28% engagement rate, a single sponsored post by Soficofamily is worth an estimated $290–$540. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Soficofamily | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 1.09% |
| Average likes | 213 | 243 |
| Average comments | 21 | 19 |
| Posts per week | 3.19 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Soficofamily | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 0.37% |
| Average likes | 213 | 120 |
| Average comments | 21 | 6 |
| Posts per week | 3.19 | 1.01 |
Median values from 102 Fashion accounts in Indonesia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Sofi&Co brand is a fashion brand based in Indonesia on Instagram, with 83.6K followers.
Sofi&Co brand posts on Instagram as @soficofamily.
Sofi&Co brand has 83,636 followers on Instagram (83.6K) as of Jul 9, 2026.
Sofi&Co brand's engagement rate is 0.28%, calculated from average likes and comments per post relative to followers. That is below the median of 1.09% for Fashion accounts with 10K–100K followers in the InstME index.
Posts by Sofi&Co brand average 213 likes and 21 comments.
Sofi&Co brand posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 15% of Sofi&Co brand's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Total Posts
1,863
Avg Comments
21
Predominantly women · mostly 18–34
Typical for Fashion creators in Indonesia, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Engagement
0.54%
Sofi&Co brand is registered as a business account on Instagram.
Sofi&Co brand is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 1,863 posts.
Sofi&Co brand's profile places the account in Indonesia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Sofi&Co brand is estimated at $290 to $540. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
