Followers
358.8K
Following
255
Total Posts
Engagement Rate
0.01%
Avg Likes
38
Avg Comments
Smyths Toys Superstores runs a verified Toy Store brand account with 358.8K followers on Instagram. To date Smyths Toys Superstores has posted 7,324 times, currently around 37 posts a week. Engagement runs at 0.01%, or about 38 likes and 1 comments per post.
Smythstoys is a Toy Store account on Instagram with 358.8K followers and 7,324 published posts.
Smythstoys's average post pulls 38 likes and 1 comments, roughly one interaction per 9,161 followers.
Roughly one in 38 likes comes with a comment, a healthy amount of conversation.
Smythstoys's output runs to about 37 posts per week, more than one per day.
With 358.8K followers but only 255 accounts followed back, Smythstoys shows the ratio of a well-established account.
Estimated sponsored-post value
$1,300–$2,300
Based on 358.8K followers and a 0.01% engagement rate, a single sponsored post by Smythstoys is worth an estimated $1,300–$2,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Toy Store
| Metric | Smythstoys | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.25% |
| Average likes | 38 | 2,985 |
| Average comments | 1 | 73 |
| Posts per week | 37.29 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Smyths Toys Superstores is a verified toy store brand on Instagram, with 358.8K followers.
Smyths Toys Superstores posts on Instagram as @smythstoys.
Smyths Toys Superstores has 358,836 followers on Instagram (358.8K) as of Apr 23, 2026.
Smyths Toys Superstores's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers.
Posts by Smyths Toys Superstores average 38 likes and 1 comments.
Smyths Toys Superstores posts about 37 times per week on average.
Smyths Toys Superstores is registered as a business account on Instagram and is verified.
Smyths Toys Superstores is categorized as a toy store account in the InstME index, based on the profile's bio and Instagram category across 7,324 posts.
7,324
1
Posts / Week
37.29
Growth Score
0.2 / 100
Follower Ratio
1407.2×
Engagement
76.92%
Yes. Smyths Toys Superstores carries the blue verified badge on Instagram.
A sponsored post from Smyths Toys Superstores is estimated at $1,300 to $2,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
