Smyths Toys Superstores runs a verified Toy Store brand account with 358.8K followers on Instagram. To date Smyths Toys Superstores has posted 7,324 times, currently around 37 posts a week. Engagement runs at 0.01%, or about 38 likes and 1 comments per post.
Smythstoys is a Toy Store account on Instagram with 358.8K followers and 7,324 published posts.
A 0.01% engagement rate leaves Smythstoys in the bottom 1% compared with accounts with 100K–1M followers.
Roughly one in 38 likes comes with a comment, a healthy amount of conversation.
Smythstoys's output runs to about 37 posts per week, more than one per day.
At 64/100 on audience quality, Smythstoys carries an estimated 30% low-quality or inactive followers, a solid result.
With 358.8K followers but only 255 accounts followed back, Smythstoys shows the ratio of a well-established account.
Estimated sponsored-post value
$1,300–$2,300
Based on 358.8K followers and a 0.01% engagement rate, a single sponsored post by Smythstoys is worth an estimated $1,300–$2,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Toy Store
| Metric | Smythstoys | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.25% |
| Average likes | 38 | 2,985 |
| Average comments | 1 | 73 |
| Posts per week | 37.29 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Smyths Toys Superstores is a verified toy store brand on Instagram, with 358.8K followers.
Smyths Toys Superstores posts on Instagram as @smythstoys.
Smyths Toys Superstores has 358,836 followers on Instagram (358.8K) as of Apr 23, 2026.
Smyths Toys Superstores's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers.
Posts by Smyths Toys Superstores average 38 likes and 1 comments.
Smyths Toys Superstores posts about 37 times per week on average.
InstME's audience-quality analysis estimates about 30% of Smyths Toys Superstores's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Smyths Toys Superstores is registered as a business account on Instagram and is verified.
Total Posts
7,324
Avg Comments
1
Engagement
8.62%
Smyths Toys Superstores is categorized as a toy store account in the InstME index, based on the profile's bio and Instagram category across 7,324 posts.
Yes. Smyths Toys Superstores carries the blue verified badge on Instagram.
A sponsored post from Smyths Toys Superstores is estimated at $1,300 to $2,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
